Senior Demand Generation Manager – Account Based Marketing

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $116k - $142k / year

⏰ Full Time

🟠 Senior

💰 Account Manager

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DTN

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🌾 Agriculture

💰 Grant on 2014-09

Agriculture • Aviation • Utilities & Renewable Energy

DTN is a data and analytics company that provides operational intelligence to various industries, including agriculture, aviation, transportation, and utilities. They offer a range of products, including weather insights, market data, and analytical tools designed to improve decision-making and reduce risks for their clients. Their solutions, such as ClearAg® and WeatherOps®, leverage advanced technology and data analytics to help customers manage their operations effectively and adapt to changing environmental conditions.

📋 Description

• Own and scale DTN’s account-based marketing strategy, focusing on high-value target accounts and revenue generation in key sectors • Partner closely with Sales leadership and account teams to align on target account selection, account plans, and pipeline goals • Design and execute 1:1 and 1:few ABM programs that drive engagement, pipeline creation, and deal acceleration • Develop highly personalized, multi-channel programs across digital, content, executive outreach, and field marketing events • Act as a quarterback across marketing, sales, product marketing, and customer teams to ensure coordinated account engagement • Translate product, market, and account insights into targeted messaging, offers, and content strategies that resonate with buying groups • Collaborate with event marketing to support regional programs, executive events, and in-market activation • Build and optimize account engagement frameworks, scoring models, and reporting to track program effectiveness • Continuously test, learn, and iterate on ABM plays to improve performance and scalability

🎯 Requirements

• 8+ years of experience in B2B demand generation, with a strong emphasis on account-based marketing in a SaaS or high growth companies • Proven success driving pipeline and revenue through ABM programs, not just awareness or engagement • Demonstrated ability to partner deeply with sales: co-owning account strategy, influencing deal progression, and driving alignment • Experience planning and executing multi-channel campaigns including digital, content, events, and field marketing initiatives • Strong understanding of enterprise and complex buying cycles, including multi stakeholder deal dynamics • Experience with field marketing or regional campaign execution preferred • Hands-on experience with marketing and sales technology (e.g., Salesforce, HubSpot, AI tools, and intent data platforms) • Analytical mindset with the ability to connect campaign performance to pipeline and revenue outcomes • Ability to operate both strategically and tactically, and you are comfortable rolling up your sleeves to build and execute programs • Excellent communication and collaboration skills across cross-functional teams • Bachelor’s degree in Marketing, Business, or a related field

🏖️ Benefits

• Competitive salary and performance-based incentives • Unlimited PTO and flexible working hours • Remote-first work environment (role dependent) • Competitive medical, dental, and vision insurance plans • 401(k) with company match • Access to extensive learning and development resources • Employee Assistance Program (EAP)