Director, Quantitative Market Research and Strategy

🕒 July 11

🌽 Illinois – Remote

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💵 $130k - $170k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 26%

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Logo of Egg Strategy

Egg Strategy

51 - 200 employees

Founded 1995

🏥 Healthcare

🍽️ Food & Beverage

📣 Marketing

Healthcare • Food & Beverage • Marketing

Egg Strategy is an insight, brand strategy and innovation consultancy that specializes in providing simple, bold truths to its clients. Focused on the Consumer Packaged Goods (CPG), Lifestyle, and Healthcare sectors, Egg Strategy utilizes cutting-edge insight mining tools and research to help brands navigate the complexities of modern life. The firm is dedicated to courageous thinking and creativity with purpose, emphasizing genuine collaboration and leadership in its client partnerships.

📋 Description

• Provide direction and hands-on management for client initiatives through all phases, including project scoping, proposal development, study execution, analysis, reporting, and presentation of results. • Construct persuasive proposals that not only utilize compelling research methodologies that address clients’ business objectives, but also differentiate Egg from the competitive landscape. • Leverage working knowledge of advanced statistical methods to analyze, synthesize, and translate data into actionable insights (e.g., cluster analysis, factor analysis, key driver analysis, MaxDiff, etc.). • Utilize data to construct a clear, convincing narrative that builds empathy and pushes storytelling (i.e., includes the what, so what, and now what) in order to turn research into action-oriented implications for clients. • Oversee the creation of dynamic presentations and facilitate activation workshops that earn the confidence of our clients and to lead them towards making well-informed, smart decisions about their business. • While facilitating activation sessions, demonstrate the ability to spontaneously apply the data to connect dots, make strategic leaps and drive conversations. • Work independently, when necessary, to drive progress; but also collaboratively, as a leader within a team, to successfully mentor junior staff. • Be a trusted partner able to nurture and expand client relationships by developing a deep understanding of our clients’ business context within the competitive landscape, and how to apply this to the design of the project approach and output. • Foster a strong team culture that embodies Egg’s core values of Courageous Thinking, Genuine Collaboration, Intentional Inclusion, Creativity with Purpose and Infectious Leadership.

🎯 Requirements

• Bachelor's degree in marketing, social sciences, business or similar field required. • Graduate level degree in quantitative research analytics or related field preferred. • Minimum of 10+ years of strategic thinking, quantitative research management and consulting on CPG, Lifestyle and/or Healthcare brands, ideally in a market research consultancy. • 12+ years of related experience preferred. • Experience in managing the full market research cycle including survey design; fieldwork and data management, data analysis, data interpretation, and development of recommendations; reporting and presenting. • Expertise across a range of quantitative market research methodologies, such as segmentation, attitude and usage, choice modeling, and concept testing studies. • Experience developing and implementing custom quantitative market research methodologies to answer unique client business questions. • Experience in analyzing data and translating it into high-quality PowerPoint presentations that effectively communicate the research finding, generating impactful consumer insights through data analysis and pithy thought-provoking headlines. • Proven ability to think beyond the data (“the what”) and make the strategic leap to the business implications of the insights (“the so what”). • Previous team management, mentoring and training experience is required. • Proven success in new business development and successfully meeting new business revenue goals.

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