Marketing Copywriting Manager

🕒 2 days ago

🇺🇸 United States – Remote

💵 $96.1k - $135.7k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📝 Copywriter

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Empower

WebsiteLinkedInAll Job Openings

10,000+ employees

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

Empower is a leading provider of financial services focused on helping individuals and organizations achieve financial freedom through retirement planning and investment management. Serving over 19 million Americans, Empower offers a comprehensive suite of finance-related services, including smart planning and investment advice, and tools like the Empower Personal Dashboard™ for a complete financial view. The company is renowned as a top retirement plan provider and works closely with personal investors, workplace plan savers, plan sponsors, and financial professionals. Empower is also recognized for initiatives in Diversity, Equity, Inclusion, and has a social commitment that bolsters community impact.

📋 Description

• Provides creative leadership by originating and shaping copy direction for major consumer-facing campaigns across digital and print channels. • Establishes and maintains brand voice, tone, and messaging standards across all consumer-oriented materials. • Writes and oversees copy development for promotional vehicles, including print advertisements, banner ads, brochures, websites, splash pages, and educational materials. • Translates marketing strategy and Creative Briefs into clear, persuasive, and effective consumer messaging. • Reviews and elevates copy produced by other writers to ensure consistency, quality, and adherence to brand and regulatory standards. • Partners closely with designers throughout the creative process to ensure concepts and execution meet or exceed Creative Brief objectives. • Collaborates with Account Executives, Designers, Traffic, Studio, Compliance, and internal clients to deliver high-quality results. • Ensures all creative adheres to approved Creative Briefs, Empower brand standards, and applicable regulatory requirements. • Presents and sells creative concepts to internal stakeholders and incorporates feedback while maintaining creative integrity. • Identifies and resolves creative, brand, or compliance risks early in the development process. • Maintains smooth workflow and executional excellence through strong organization, prioritization, and adherence to timelines.

🎯 Requirements

• Bachelor’s degree, preferably in communications, journalism, or a related field. • 7+ years of progressive advertising or marketing copywriting experience. • Proven success leading copy development for high-impact or multi-channel campaigns. • Thorough understanding of regulatory requirements for consumer marketing. • Strong working knowledge of PC and MAC platforms. • Excellent written, verbal, and presentation skills with the ability to influence stakeholders. • Highly detail-oriented with strong organizational and time-management skills. • Ability to work effectively under pressure and manage multiple priorities. • Strong team orientation with the ability to guide and mentor peers without direct authority.

🏖️ Benefits

• Medical, dental, vision and life insurance • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup • Tuition reimbursement up to $5,250/year • Business-casual environment that includes the option to wear jeans • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year • Paid volunteer time — 16 hours per calendar year • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA) • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.