Director, Search & Social Performance

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🔥 45 minutes ago

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Empower Pharmacy

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

💊 Pharmaceuticals

🏥 Healthcare

🏭 Manufacturing

💰 Debt financing on 2023-10

Pharmaceuticals • Healthcare • Manufacturing

Empower Pharmacy is a U. S. -based compounding pharmacy and pharmaceutical manufacturer focused on producing individualized (compounded) medications at scale. Founded to expand access to affordable, high-quality personalized therapies, Empower operates both 503A and FDA-registered 503B outsourcing facilities, including large sterile manufacturing sites built to current Good Manufacturing Practices and leveraging automation for scalability. The company touts nationwide licensure, high-volume dispensing (reports filling thousands of custom-compounded prescriptions daily), and a mission centered on quality, safety, service, and innovation in pharmaceutical care.

📋 Description

• Own organic discoverability across every surface where patients and providers search • Build and execute an answer engine optimization (AEO) strategy that positions Empower as the authoritative source • Build a scalable search architecture—on-page, off-page, and technical • Architect paid media strategy across search, social, programmatic, and AI-native platforms • Own multi-million-dollar paid budgets with full ROI accountability • Build an AI-augmented creative testing engine that generates and deploys ad variations at scale • Own paid social strategy and execution across Meta, TikTok, YouTube, LinkedIn, Pinterest, and emerging platforms • Translate multi-channel performance into executive-ready insights connecting digital activity to revenue, CAC, and LTV • Design and refine a multi-touch attribution model reflecting true channel contribution across a complex customer journey

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field required; MBA preferred • 8+ years in digital marketing with at least 4 years in a director-level role owning organic, paid, and search strategy • Demonstrated experience managing multi-million-dollar paid media budgets with accountability for CAC, ROAS, and revenue impact • Proven track record deploying AI tools to accelerate performance and scale channel output • Direct experience scaling marketing infrastructure through a high-growth inflection in a DTC health, pharma, or high-growth B2B environment; exposure to regulated industries and 503A/503B standards a strong advantage • Executive presence and communication skills to lead high-performing teams, influence C-suite stakeholders, and translate complex performance data into clear, compelling strategic narratives.

🏖️ Benefits

• medical, dental, and vision coverage • paid time off • 401(k) matching • wellness perks • IV therapy • compounded medications