Enrollment Marketing Consultant

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Encoura

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

Encoura is a provider of research, data-driven SaaS tools and consulting services that help colleges and universities recruit, enroll, retain, and engage students across the full student lifecycle. The company offers a unified platform, proprietary student and market datasets (including ACT-linked sources), advanced prospect-to-enroll search and AI-enabled engagement capabilities, digital marketing services, and strategic enrollment consulting used by over 2,000 institutions. Encoura focuses on market insight, targeted student search, family engagement, and funnel optimization to drive enrollment and retention outcomes for higher-education institutions.

📋 Description

• Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies • Build and maintain strong relationships with partner institutions through proactive communication, responsiveness, and ongoing collaboration • Analyze institutional enrollment goals, current marketing efforts, and areas of opportunity to support strategic recommendations • Assist in translating institutional needs into actionable marketing plans aligned with enrollment objectives • Contribute to renewal conversations and identify opportunities for additional solutions or services that align with institutional goals and challenges • Coordinate with Enrollment Services on student search strategy, prospect segmentation, and purchase planning • Develop and implement electronic and print communication plans, along with the creative team, aligned to institutional objectives and campaign strategies • Support digital marketing efforts through campaign coordination, execution support, and performance monitoring • Partner with internal teams to ensure projects are delivered accurately and on schedule • Monitor campaign performance and enrollment metrics, identifying trends and recommending adjustments as needed • Prepare and deliver client reporting, campaign summaries, strategic updates, and performance insights • Incorporate insights from enrollment consulting, market research, and data analysis into campaign recommendations and planning • Maintain awareness of enrollment marketing trends, student search strategies, and data-informed best practices to support client success • Lead client presentations, training sessions, and strategic discussions as needed • Support internal collaboration and alignment around client goals, campaign priorities, and project execution • Contribute to team knowledge sharing, process improvement, and best practice development • Participate in ongoing professional development opportunities to strengthen expertise in enrollment marketing strategy, communications, and analytics

🎯 Requirements

• Bachelor’s degree required; master’s degree preferred • 5+ years of leadership in a marketing services capacity, preferably in an Office of Admissions, Enrollment Management, or Higher Education setting • Experience designing and executing complex, goal-oriented marketing campaigns and/or recruitment strategies • Ability to understand and communicate multifaceted data and outcomes • Prior involvement in strategic student search purchasing and execution • Excellent verbal and written communication skills • Comfortable with public speaking and presenting concepts to large audiences • Knowledge of CRM and other admissions technologies preferred • Extensive knowledge of Microsoft Office products and presentation software • Demonstrates strong interpersonal skills while fostering honesty, integrity, professionalism, and respect in all interactions • Demonstrates flexibility and adaptability to changing priorities • Demonstrates strong organizational and time-management skills with the ability to successfully oversee multiple projects concurrently • Ability to work effectively both independently and as part of a collaborative team environment

🏖️ Benefits

• Health insurance • Retirement contributions • Paid time off • Other programs that support employee well-being