EBG
201 - 500 employees
EBG is one of the fastest growing e-commerce companies in the country that specializes in travel and entertainment, and also offers other retail products and services, voluntary benefits, and insurance. EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG is a b2b2c company.The EBG platforms are:- TicketsatWork- Plum Benefits- Working Advantage- Beneplace- MemberDeals
Senior Director of Marketing
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EBG
201 - 500 employees
EBG is one of the fastest growing e-commerce companies in the country that specializes in travel and entertainment, and also offers other retail products and services, voluntary benefits, and insurance. EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG is a b2b2c company.The EBG platforms are:- TicketsatWork- Plum Benefits- Working Advantage- Beneplace- MemberDeals
đź“‹ Description
• Own overall marketing strategy and annual planning aligned with company revenue, budgets and growth objectives • Manage marketing P&L and budget allocation across paid, owned, and earned channels with clear ROI accountability • Drive data-driven decision making across the organization through marketing attribution, customer analytics, and performance modeling • Present marketing performance, insights, and strategic recommendations to both internal and external stakeholders as requested • Identify and execute strategic growth opportunities including new marketing channels and activations, partnerships, and customer segments • Own customer acquisition strategy and execution across paid media (Meta, TikTok, YouTube), SEO, email, SMS, and other channels as assigned • Create video and written content briefs ensuring cohesive storytelling, platform experimentation, community growth, and performance optimization • Drive continual SEO and AI content optimization • Manage annual paid media budget with clear CPA targets; optimize spend allocation based on channel performance and attribution modeling • Manage end-to-end creator/influencer programs including partner identification, contract negotiation, campaign briefs, and performance tracking with clear ROI measurement • Pitch and drive strategic marketing partnerships with key theme park partners (Walt Disney World, Disneyland, Universal Orlando) to unlock co-op marketing budgets and exclusive offers • Negotiate marketing collaborations, content partnerships, and joint promotional opportunities with external creator partners • Serve as business lead and creator liaison at high value creator activations (6-8 events annually with travel to CA/FL) • Explore and implement AI-driven tools to improve content production, campaign performance and customer engagement • Lead, mentor, and develop a high-performing marketing organization (currently 2 direct reports, 5 indirect reports) • Manage direct relationships with agency partners, freelancers, and strategic creator partners • Establish clear team goals, KPIs, and accountability frameworks; conduct regular performance reviews and development planning • Foster a culture of experimentation, data-driven decision making, continuous improvement, and customer focus • Oversee cohesive brand strategy and content roadmap that reinforces Undercover Tourist as the leader in theme park travel and exceptional customer value • Craft differentiated messaging and positioning; conduct competitive analysis to identify key differentiators and opportunities • Ensure brand consistency and customer experience excellence across all touchpoints (web, email, social, paid, events, partner channels) • Own marketing technology stack including UCT custom content admin, SMS platform, analytics (GA4, attribution tools), automation, and AI-powered tools • Evaluate and drive strategic adoption of martech solutions that improve team efficiency and campaign performance
🎯 Requirements
• Bachelor's degree in Marketing, Business, Communications, or a related field required; MBA or advanced degree preferred. • 8+ years of progressive marketing leadership experience, with demonstrated success owning marketing strategy, budget, and P&L in a direct-to-consumer and e-commerce environment. • Proven performance marketing expertise across paid social (Meta, TikTok, YouTube), SEO, email, and SMS, with hands-on experience managing large-scale media budgets and optimizing for CPA and ROAS. • Deep experience building and managing creator and influencer programs, including partner identification, contract negotiation, campaign management, and ROI measurement. • Strong brand and content strategy instincts, with the ability to craft differentiated positioning and ensure brand consistency across all customer touchpoints in a highly competitive marketplace. • Demonstrated ability to lead, develop, and inspire marketing teams, establishing clear accountability structures, coaching talent, and building a culture of data-driven experimentation. • Experience managing co-op marketing partnerships and negotiating joint promotional opportunities with major consumer brands or entertainment partners; familiarity with the theme park or travel industry is a strong plus. • Advanced analytical capability, comfortable with marketing attribution modeling, GA4, customer analytics, and performance reporting, with a track record of translating data into actionable strategy. • Entrepreneurial mindset with the ability to think strategically and execute tactically; thrives in a fast-moving, lean environment where autonomy and measurable impact go hand in hand. • Strong executive presence and communication skills, with experience presenting marketing strategy and performance to senior leadership and external partners.
🏖️ Benefits
• Medical, Dental & Vision • 401k Match • Short Term Disability, Long Term Disability (Company Paid) • Company Paid Basic Life and AD&D • Additional Voluntary Benefits • Flexible Work Arrangements • 3 Weeks of PTO + 5 Personal Days • Paid Holiday Break from Christmas to New Year • Paid Holidays • Fitness Centers (location dependent) • Annual Day of Giving • EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!
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