Email Marketing & Retention Manager – E-Commerce

🕒 April 16

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Evolve Digital GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

eCommerce • Marketing

Evolve Digital GmbH is a comprehensive growth partner for ambitious e-commerce businesses. They specialize in increasing revenue and sustainable scaling for online shops, addressing common challenges such as low repeat customer rates, high visitor bounce rates, and tracking issues. The company provides data-driven and transparent strategies that focus on profitable scaling, personalized marketing, and conversion optimization. Their approach, known as the 'Neuroperformance' method, integrates scientific insights into marketing strategies to enhance sales psychology and improve business performance. Evolve Digital offers full-service solutions including conversion and shop optimization, comprehensive marketing strategies with a focus on Google and Native Ads, and in-house competences to ensure businesses can efficiently manage and grow their online presence.

📋 Description

• You independently develop the retention strategy for multiple D2C e‑commerce brands. • You set up email flows, campaigns, and automations in Klaviyo. • You analyze purchase behavior by cohort and use sequences for segmentation. • You evaluate additional retention channels and implement them, e.g., WhatsApp, SMS, and loyalty programs. • You build structures and processes for the retention function at EVOLVE. • You use AI tools strategically to improve output quality and efficiency in the email and retention area. • You advise clients on email performance, segmentation, and retention measures.

🎯 Requirements

• At least 2 years of D2C e‑commerce experience in email marketing/CRM (ideally with Klaviyo). • You have an affinity for numbers and analyze data to optimize campaigns and automations. • You can professionally assess email copy and brief internal teams. • You have the ability to build a function from scratch, even without established structures. • You communicate clearly and reliably — both with clients and internally. • You actively deploy AI tools with concrete workflows, not superficially. • Ideally, you already have experience with WhatsApp marketing, subscription models, or loyalty programs.

🏖️ Benefits

• 100% remote work • Attractive salary and 30 days paid vacation • Comprehensive benefits package, including a company pension plan, employee benefits, a company bike scheme (JobRad), and corporate fitness via Wellpass • Secure position with long-term, permanent employment • Collegial and appreciative working atmosphere with flat hierarchies and an open feedback culture • Extensive professional training and development opportunities • Modern equipment, including a laptop of your choice and high-quality home office accessories • Twice-yearly team events / workations