Growth Marketing Manager, CRO, Lifecycle

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🕒 May 20

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Fieldwire by Hilti

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

☁️ SaaS

🏢 Enterprise

Construction • SaaS • Enterprise

Fieldwire by Hilti is a comprehensive jobsite management software solution designed for construction teams. It facilitates collaboration among project teams, including foremen and project managers, by providing tools for field management, task assignments, scheduling, and real-time updates. The platform allows for efficient coordination on construction projects by ensuring all team members work from up-to-date drawings and documents, reducing risk with indisputable records of work performed. Fieldwire also integrates easily with other apps and is accessible on multiple devices, catering to general and specialty contractors, owners, architects, and designers. It supports project management needs such as reporting, document management, and scheduling through a user-friendly interface that scales from small to mega projects. As part of Hilti Construction Software, Fieldwire is trusted by some of the largest construction companies worldwide for managing over 2,000,000 jobsites.

📋 Description

• Owning and optimizing Fieldwire’s website experience, improving messaging, navigation, and conversion across high-traffic pages • Analyzing and improving visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven improvements • Building and scaling lifecycle marketing programs (lead nurture, onboarding, re-engagement, and activation) • Designing and running an experimentation framework across website and lifecycle channels • Partnering with Content manager to ensure high-value content is effectively distributed • Supporting digital improvements for CrewCenter, Fieldwire's sister brand • Contributing to international growth efforts by adapting strategies across key non-English speaking markets • Providing regular reporting on website, funnel, and lifecycle performance

🎯 Requirements

• Bachelor's degree in Business, Marketing, or a similar field • 3-5 years of work experience in digital or growth marketing at a B2B SaaS company, with demonstrated ownership of CRO, website, or lifecycle programs • Hands-on experience with Marketo or a comparable marketing automation platform • Experience with A/B testing tools and a structured approach to experimentation • Proficiency with analytics platforms (GA4, Amplitude, Mixpanel, or similar) • Comfortable operating independently in a fast-paced environment where priorities shift

🏖️ Benefits

• Competitive salary • Potential for a corporate bonus up to 30%