Copywriter II

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $70k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

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Finance of America

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💸 Finance

🏦 Banking

Finance • Banking

<Finance of America> Finance of America is a U. S. -based mortgage lender specializing in reverse mortgages and home equity solutions for older homeowners. The company offers proprietary and government-backed products (including HomeSafe and HECM), lines of credit and loans up to $4M, borrower education and calculators, and partner tools for financial professionals and wholesale partners. It is a licensed mortgage banker focused on helping homeowners (typically 55+) access home equity for retirement, home improvements, or living expenses while providing consumer protections and counseling.

📋 Description

• Responsible for writing and editing short and long-form marketing content for print, web, digital, and social platforms • Delivers compelling, brand-aligned copy that supports business goals and resonates with target audiences • Ensures copy adheres to brand voice, messaging frameworks, and compliance requirements • Collaborates with designers, video editors, strategists, and stakeholders to translate briefs into effective content • Contributes to messaging development and refinement for key campaigns • Uses AI tools to aid in content creation, versioning, proofing, refining, and optimization • Adapts writing style for different audiences and channels • Participates in content reviews and feedback loops with internal stakeholders and compliance teams • Performs other duties as assigned

🎯 Requirements

• Minimum 3 years of related experience copywriting, marketing, and advertising content • Strong portfolio demonstrating the ability to write persuasive marketing copy across multiple formats and platforms • Experience providing marketing and advertising content used in social media, print collateral, web content, and emails • Experience with marketing campaign workflows • Ability to pivot quickly between long form, conceptual, and performance-driven copy • Experience writing or refining AI prompts for creative or marketing use • Knowledge of compliance and regulatory review workflows • Ability to consistently demonstrate attention to detail • Proficiency in Microsoft Office Suite • Proficiency in cloud collaboration tools (e.g. Google Docs)

🏖️ Benefits

• health, dental, vision, life insurance • paid time-off benefits • flexible spending account • 401(k) with employer match • ESPP