Principal User Experience Designer, Growth

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🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎨 Product Designer (UI/UX)

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Finance of America

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💸 Finance

🏦 Banking

Finance • Banking

<Finance of America> Finance of America is a U. S. -based mortgage lender specializing in reverse mortgages and home equity solutions for older homeowners. The company offers proprietary and government-backed products (including HomeSafe and HECM), lines of credit and loans up to $4M, borrower education and calculators, and partner tools for financial professionals and wholesale partners. It is a licensed mortgage banker focused on helping homeowners (typically 55+) access home equity for retirement, home improvements, or living expenses while providing consumer protections and counseling.

📋 Description

• Defines and drives the conversion optimization strategy across digital entry points and customer journeys. • Identifies and prioritizes opportunities to improve user flows, reduce friction, and increase activation and conversion rates. • Translates business objectives and user insights into a clear, data-driven roadmap of experience improvements. • Leads the design and evolution of landing pages, lead forms, and mid-funnel user experiences. • Establishes and executes a scalable experimentation and testing strategy to validate hypotheses and improve performance. • Partners with analytics teams to define success metrics, interpret behavioral data, and measure impact of design changes. • Applies advanced interaction design, user experience principles, and persuasive design techniques to deliver high-impact solutions. • Collaborates with Product, Marketing, and Engineering to align on experience strategy and influence decision-making without direct authority. • Develops and scales reusable design frameworks, patterns, and components to improve consistency and efficiency. • Contributes to and evolves the enterprise design system to support scalable and high-performing experiences. • Identifies gaps and opportunities across the broader end-to-end customer journey and recommends strategic improvements. • Communicates design concepts, strategies, and results effectively to stakeholders and leadership.

🎯 Requirements

• Minimum of 10 years of experience in UX design, product design, or growth design. • Demonstrated success improving conversion rates, funnel performance, or user engagement metrics. • Experience designing and executing experimentation programs, including A/B and multivariate testing. • Strong ability to analyze and interpret behavioral analytics and user data to inform design decisions. • Advanced proficiency in interaction design, user experience principles, and systems thinking. • Ability to influence cross-functional stakeholders and drive alignment without direct authority. • Strong portfolio demonstrating measurable business impact and user-centered design solutions. • Proficiency with design tools such as Figma and other modern UX platforms. • Experience incorporating AI tools into design workflows preferred. • Excellent communication, storytelling, and presentation skills. • Bachelor's Degree or comparable qualifications in Design, Human-Computer Interaction, Psychology, or related field.

🏖️ Benefits

• Professional development opportunities