Senior Copywriter, Performance Creative

Job not on LinkedIn

🕒 March 28

🇺🇸 United States – Remote

💵 $96.2k - $115.4k / year

⏰ Full Time

🟠 Senior

📝 Copywriter

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Finance of America

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💸 Finance

🏦 Banking

Finance • Banking

<Finance of America> Finance of America is a U. S. -based mortgage lender specializing in reverse mortgages and home equity solutions for older homeowners. The company offers proprietary and government-backed products (including HomeSafe and HECM), lines of credit and loans up to $4M, borrower education and calculators, and partner tools for financial professionals and wholesale partners. It is a licensed mortgage banker focused on helping homeowners (typically 55+) access home equity for retirement, home improvements, or living expenses while providing consumer protections and counseling.

📋 Description

• Responsible for developing performance-focused copy for paid media channels including social, streaming/CTV, search, display, and affiliate. • Collaborates with performance creative director and paid media team to translate data insights into creative assets that drive conversions. • Concepts and writes for video and static campaigns, maintains consistent messaging across platforms, and partners with creative, web/dev, and media buying teams to continuously optimize results. • Creates strategic creative concepts and storyboards for video assets, collaborating with the performance creative designer to bring them to life. • Works in paid media team meetings to review performance data and translate insights into new copy tests, messaging variants, and funnel optimization. • Builds omni-channel copy frameworks to ensure messaging syncs across channels and supports an integrated acquisition strategy. • Leverages audience segmentation, campaign data, and channel insights to tailor copy for specific funnel stages, audiences, and platforms. • Partners with web/dev/analytics teams to ensure tracking, tagging, and landing page copy align with media campaigns and conversion goals. • Runs structured copy experiments to determine which messaging moves metrics, then scales top performers. • Stays current on platform best practices for paid social and streaming, emerging ad formats, copy trends, and performance creative innovations. • Manages multiple concurrent campaigns and deadlines, maintaining brand voice and compliance while delivering high-velocity copy production.

🎯 Requirements

• Minimum 5 years of related experience writing for performance-marketing channels such as paid social, search, streaming/CTV or display/affiliate. • Ability to write for both still image ads and video (scripts/storyboards) and to collaborate with designers and editors. • Strong understanding of performance metrics (click-through rate, conversion rate, cost-per-lead, ROAS) and how copy influences them. • Excellent writing, editing, and proofreading skills, with portfolio samples in paid media/ad copy format. • Experience working with data, comfortable reading media performance reports, extracting insights, and applying them to copy strategy. • Experience collaborating cross-functionally with media buyers, designers, analytics/BI, web/dev. • Familiarity with generative AI or automation tools in copy production. • Experience adapting copy for multiple channels and formats, funnel stages, and audience segments. • Comfortable working in a fast-paced environment, managing multiple campaigns and high volume of assets.

🏖️ Benefits

• Health insurance • Dental • Vision • Life insurance • Paid time-off benefits • Flexible spending account • 401(k) with employer match • ESPP