Senior Performance Media Buyer – Meta Focus

🔥 4 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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First Media US

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

Media • Marketing

First Media US is an award-winning digital media and performance marketing company that creates and distributes content through various publisher channels to enhance brand awareness and drive consumer action. With a strong presence across social and digital platforms, as well as out-of-home media, they offer performance marketing, social commerce solutions, custom content, and omni-channel distribution. Some of their well-known brands include Blossom, So Yummy, Blusher, and Babyfirst. First Media US boasts a substantial audience reach with millions of followers, monthly views, and engagements, offering content that ranges from beauty and food inspiration to early childhood development.

📋 Description

• Develop, launch, and scale paid advertising campaigns primarily across Meta (Facebook and Instagram), with opportunities to support additional paid media channels. • Own account performance and drive growth while maintaining CPA, ROAS, revenue, and LTV goals. • Manage and optimize substantial monthly advertising budgets across multiple accounts. • Manage and scale performance marketing campaigns across both U.S. and international markets, adapting strategies to account for regional performance trends, audience behaviors, and business objectives. • Partner closely with creative strategists, designers, and content teams to develop high-performing ad concepts and creative testing roadmaps. • Identify growth opportunities and build scalable media strategies that support client and business objectives. • Lead structured testing initiatives across audiences, creative, bidding strategies, placements, landing pages, and funnel experiences. • Monitor campaign performance daily and make data-driven optimizations to improve efficiency and scale. • Analyze performance trends to identify actionable opportunities and risks. • Work closely with internal development and data teams to build and test tools that improve campaign performance and operational efficiency. • Proactively identify new growth opportunities, platform features, and testing methodologies that can improve account performance. • Utilize Meta Ads Manager and reporting tools to evaluate campaign performance and identify growth opportunities. • Deliver clear, actionable reporting and strategic recommendations to internal stakeholders and client-facing teams. • Translate complex performance data into meaningful insights and next steps. • Support and contribute to broader paid media initiatives across additional channels. • Share platform-specific learnings and identify opportunities to scale successful strategies across channels. • Stay current on platform updates, industry trends, and emerging advertising opportunities.

🎯 Requirements

• 5+ years of hands-on paid media buying experience, with deep expertise in Meta advertising. • Proven track record of managing and scaling high-spend performance marketing accounts while achieving aggressive growth targets. • Extensive experience with campaign optimization, creative testing, audience strategy, and account scaling. • Strong understanding of key performance marketing metrics, including CPA, ROAS, CTR, CVR, CAC, LTV, MER, and funnel performance. • Demonstrated success launching new campaigns, growing accounts, and driving sustainable performance improvements. • Experience working closely with creative teams to develop and iterate winning ad concepts. • Experience managing campaigns across both U.S. and international markets. • Strong analytical and problem-solving skills with the ability to make decisions using data. • Excellent communication and stakeholder management skills. • Self-motivated, highly accountable, and energized by achieving ambitious growth goals. • US-based and able to work primarily within Eastern Time Zone business hours. • Availability to work a 5-day schedule, including one weekend day (e.g., Sunday–Thursday or Tuesday–Saturday).

🏖️ Benefits

• top-shelf medical • dental • vision • unlimited PTO • 401K with match