Technical Product Marketing Director

🕒 May 18

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Flosum

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🤝 B2B

☁️ SaaS

B2B • Software • SaaS

Flosum is an all-around solution built for Salesforce, focusing on enhancing DevOps, backup, and archive capabilities, as well as ensuring security orchestration. Trusted by Fortune 1000 companies, Flosum streamlines Salesforce development processes, automates security measures, and significantly reduces deployment times while maintaining data integrity. With its Salesforce-native tools, Flosum fosters collaboration and efficiency for organizations looking to optimize their investments in Salesforce.

📋 Description

• Content strategy and execution across the website, blogs, whitepapers, solution briefs, datasheets, demo videos, case studies, and technical deep dives • Sales enablement end-to-end: pitch decks, battlecards, competitive intel, discovery guides, ROI calculators, objection-handling playbooks, and rep training • Product positioning, messaging frameworks, and the overarching company narrative — ensuring every product and platform story ladders up to a unified value proposition • Website messaging and information architecture for all product pages, ensuring differentiators are sharp, specific, and impossible to ignore • Internal and external communications of product messaging, making sure every employee — from SDR to CEO — tells the same compelling story • Win-rate improvement initiatives, including win/loss analysis, message testing, and enforcement of messaging discipline throughout the entire sales cycle • Post-sale messaging continuity, partnering with Customer Success to ensure customers experience the promised value through onboarding, adoption, expansion, and renewal • Technical webinars, live demos, and thought-leadership events that engage technical audiences and build community • Competitive intelligence: deep tracking of competitors, building "why us vs. them" narratives that sales can wield with confidence • Product launches: own go-to-market plans, cross-functional launch coordination, tiering, messaging, and post-launch performance measurement • Analyst and influencer relations support, briefing analysts and contributing to reports such as Gartner Magic Quadrant and Forrester Wave evaluations • Customer and market research, including persona development, buyer journey mapping, and voice-of-customer programs • Pricing and packaging input in partnership with Product and Finance • Technical evangelism through conference talks, podcasts, developer communities, and social channels • Measurement and reporting on content performance, enablement adoption, pipeline influence, and message effectiveness

🎯 Requirements

• 5+ years in technical product marketing, product management, or developer relations, ideally in B2B SaaS or infrastructure/platform companies • A technical background (CS degree, engineering experience, or equivalent hands-on fluency) — you can hold your own with engineers and architects • Exceptional writing and storytelling skills with a portfolio that proves it • Demonstrated ability to translate complex technical concepts into clear, differentiated, customer-centric messaging • Track record of driving measurable improvements in win rate, pipeline conversion, or sales productivity • Stage presence — comfortable hosting webinars, delivering keynotes, and recording demos • Strong cross-functional leadership; you can influence Product, Sales, and Engineering without formal authority • Bias for action, sharp prioritization instincts, and a builder's mindset • Nice to have • Experience marketing to developers, data engineers, security teams, or platform engineering audiences • Familiarity with [your product category — e.g., AI/ML, data infrastructure, cybersecurity, DevOps] • Prior experience launching a category or repositioning a platform