Marketing Director – Brand and Creative

🕒 November 5, 2025

🏢🏡 New York City – Hybrid

💵 $146.6k - $229.6k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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GEICO

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1936

💸 Finance

Finance • Insurance

GEICO is a well-known American auto insurance company, providing coverage to a wide range of customers. As a leading provider of car insurance, GEICO is known for its innovative marketing and customer-centric services, delivering affordable insurance options. The company utilizes a user-friendly website for managing policies and claims, applying necessary online privacy measures to protect personal data and improve user experience. While primarily focused on auto insurance, GEICO also offers other types of insurance, including homeowner and renter policies.

📋 Description

• Partner with Strategy and Media Leads to ensure all creative output is aligned to defined business objectives, accounts for allowable spend, and strengthens brand health. • Set a clear vision of success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track the appropriate KPIs. • Contribute to the design of various market research endeavors that’ll provide the building blocks for guiding strategy recommendations. • Ensure the brand identity and message are consistent across all marketing touchpoints. This involves developing and maintaining brand guidelines. • Produce briefs and identify opportunities that communicate and amplify the GEICO master brand as well as product value propositions that resonate with customers and drive sustainable profitable growth and market share gains. • Develop and manage budgets for all content production, consistently looking for ways to maximize the impact of all investments. • Build and manage External Creative Agency Partner relationships. Set, track, and hold agency partners accountable against assigned business objectives. • Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations and keep the brand innovative and competitive. • Manage, mentor, and inspire a team of creative professionals, including designers and copywriters. This includes setting performance standards, conducting reviews, and fostering a collaborative environment. • Work closely with marketing, product, sales, and executive teams to align creative direction with broader business objectives.

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field. • Insurance category experience a plus. • Minimum of 10 years of experience in marketing, with at least 3 years in a leadership role. • Strong understanding of marketing principles and the ability to develop and execute marketing strategies that align with business objectives. • Ability to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders. • Skilled at managing large scale programs for both B2B and B2C activations. • Experience managing a team of creative and content professionals, with a proven track record of delivering high-quality work. • Experience working with external Creative and Media agency partners. • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership. • Strong analytical and problem-solving skills, with the ability to apply and make data-driven decisions. • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight and/or evolving deadlines. • Experience with digital marketing channels, especially paid and owned social media.

🏖️ Benefits

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being. • Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance. • Access to additional benefits like mental healthcare as well as fertility and adoption assistance. • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.