Senior B2B Growth Marketing Manager

🕒 June 11

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $91k - $193k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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GoodRx

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

⚕️ Healthcare Insurance

💊 Pharmaceuticals

👥 B2C

💰 $100M Private Equity Round on 2020-09

Healthcare Insurance • Pharmaceuticals • B2C

GoodRx is a company that helps consumers in the United States save money on their prescription medications. They provide a platform that allows users to compare drug prices and find the lowest costs at pharmacies in their area. GoodRx aims to make prescription medications more affordable for individuals by offering discounts and coupons.

📋 Description

• develop strategies and plan campaigns and tactics for lead generation and multi-channel engagement across the pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments • define, manage, and execute demand generation programs to drive commercial value for the business • design and execute scalable marketing strategies to drive awareness, comprehension, and loyalty • develop and execute B2B healthcare marketing campaigns and develop a marketing calendar and roadmap • provide content guidance and ensure brand quality and consistency across all marketing channels and content • build and maintain a demand generation roadmap and prioritization framework that balances business impact, scalability, and customer experience • build and run integrated demand generation programs across paid, organic, email, and partner channels • partner with business stakeholders, content marketing, brand marketing, and event marketing to understand priorities and proactively develop campaigns • manage lead retrieval for conferences and trade shows • build and manage multi-channel email programs that nurture contacts and move prospects through the funnel • own the growth tech stack, including Salesforce Marketing Cloud Account Engagement • ensure compliance with marketing best practices and platform policies and maintain campaign integrity • define, track, and report on core KPIs • provide regular updates, performance reports, and strategic recommendations to the marketing team to drive campaign success and client satisfaction through both paid and organic efforts

🎯 Requirements

• 8 to 10 years of experience leading and managing B2B demand generation campaigns • Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets • 6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot), from concept to reporting • Excellent project management, communication, presentation, and cross-functional collaboration skills • Experience working closely with Sales and Commercial teams • Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels • Experience managing budgets, pacing, and performance reporting across large and complex campaigns • Focus on commercial value creation and measurable ROI • Proven ability to drive projects independently and proactively • 1-2 years people management experience • Bachelor’s degree

🏖️ Benefits

• medical, dental, and vision insurance • 401(k) with a company match • employee stock purchase plan (ESPP) • unlimited vacation • 13 paid holidays • 72 hours of sick leave • mental wellness programs • financial wellness programs • fertility benefits • generous parental leave • pet insurance • supplemental life insurance for you and your dependents • company-paid short-term and long-term disability