Senior Marketing Manager

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🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

👷‍♀️ Project Manager

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Goodway Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1933

📱 Media

Marketing • Advertising • Media

Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

📋 Description

• Serve as the dedicated marketing lead for Goodway's Agency Line of Business, partnering directly with Agency leaders to align marketing activity with business priorities and revenue goals • Develop and execute integrated marketing plans spanning awareness, consideration, and conversion across the Agency LOB's key target audiences • Maintain a strong pulse on the agency landscape, competitive environment, and buyer behavior relevant to this LOB • Scope, plan, and launch demand generation campaigns in advance ensuring continuity and minimal disruption during the team transition window • Design and execute 1:1, 1:few, and broad-reach initiatives tailored to Agency LOB target accounts • Manage paid media budgets in support of Agency LOB campaigns; advise on channel mix and optimize for performance • Track and report on campaign KPIs; iterate based on data • Own email marketing execution for the Agency LOB, including campaign setup, segmentation, scheduling, and performance reporting • Build and optimize lead nurturing workflows through marketing automation tools • Collaborate with marketing operations on customer journey measurement and lead management processes within Goodway's tech stack • Develop and maintain messaging and positioning for Agency LOB products and solutions, in collaboration with Agency leaders and product stakeholders • Create and adapt content spanning all stages of the buyer journey with a strong emphasis on short-form, high-engagement formats (snippets, one-pagers, social content, landing page copy) • Contribute to the content and communications calendar in support of Agency LOB goals • Partner with Agency sales and BD teams to identify content and tool gaps that impact pipeline and conversion • Develop sales enablement assets including pitch decks, battlecards, case studies, and objection-handling guides — aligned to the Agency LOB buyer journey • Ensure all materials adhere to Goodway's brand voice, style, and guidelines • Support planning and execution of marketing events relevant to the Agency LOB, including field events, sponsored activations, and industry conferences • Coordinate pre- and post-event communications and follow-up campaigns to maximize pipeline impact • Work closely with Agency LOB business leaders as a strategic partner not just a service provider to understand priorities and translate them into marketing action • Collaborate cross-functionally with Revenue Operations, Business Development, Sales, and Account Management • Contribute to team documentation and playbooks to ensure continuity beyond the contract period.

🎯 Requirements

• 5+ years of B2B marketing experience, with demonstrated ownership of full-lifecycle marketing programs • Prior experience marketing to or within the agency ecosystem strongly preferred • Proven track record running email marketing and lead nurturing programs in marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent) • Strong product and solutions marketing instincts able to translate complex service offerings into clear, compelling messaging • Hands-on sales enablement experience; comfortable working directly with sales and BD teams • Experience supporting or managing event marketing in a B2B context • Ability to operate independently with minimal ramp time this role requires someone who can assess, prioritize, and execute quickly • Excellent written and verbal communication skills; strong editorial judgment • Comfortable working in a fast-moving environment where priorities may shift.

🏖️ Benefits

• Health insurance • Paid time off • Flexible working arrangements • Professional development opportunities