Property Management Marketing Manager

🔥 12 minutes ago

🌵 Arizona, Colorado, +1 more states – Remote

🌵 Arizona – Remote ⛰️ Colorado – Remote 🌲 Oregon – Remote

💵 $115k - $135k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Gorman & Company

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1984

🏠 Real Estate

🌍 Social Impact

🏛️ Government

💰 $96k Seed Round - Gorman & Company on 2018-02

Real Estate • Social Impact • Government

Gorman & Company is a Wisconsin-based real estate development firm founded in 1984 that revitalizes communities through affordable, workforce, public, and historic housing development. The company delivers integrated in-house services including development, architecture, construction, and portfolio/property management, and partners with municipalities, government agencies (HUD, Section 8, RAD, LIHTC), and nonprofits to create supportive, mixed-income, and adaptive reuse projects focused on neighborhood transformation and housing preservation.

📋 Description

• Lead and execute portfolio-wide marketing strategies for lease-up, acquisition, and stabilized communities. • Develop multi-channel campaigns across digital, social media, print, email, websites, and online advertising to support occupancy and resident engagement. • Partner with on-site teams through regular occupancy meetings, using market data and performance metrics to recommend marketing strategies that drive results. • Oversee marketing technology, websites, SEO, analytics, online reputation management, and reporting to continuously improve lead generation and campaign performance. • Manage advertising vendors, marketing budgets, branding standards, marketing materials, and department processes while leading and developing the marketing team. • Collaborate across departments to support new community launches, software implementations, training initiatives, and company-wide marketing communications. • Ensure consistent branding and messaging across all communities while maintaining compliance with approved marketing strategies and Fair Housing marketing requirements. • Develop marketing resources, templates, and best practices that equip on-site teams to successfully market their communities and achieve occupancy goals.

🎯 Requirements

• 7+ years of professional marketing experience, preferably within multifamily housing; affordable housing experience is a plus. • Strong knowledge of digital marketing, branding, social media, SEO, website management, analytics, and campaign performance measurement. • Experience leading marketing projects, managing multiple priorities, and collaborating with cross-functional teams in a fast-paced environment. • Proficiency with Adobe Creative Cloud, Canva, Microsoft Office, Smartsheet, and marketing technologies; experience with RealPage is preferred. • Excellent communication, creativity, analytical thinking, and project management skills, along with a willingness to travel occasionally throughout the portfolio.

🏖️ Benefits

• Medical, dental, and vision insurance • Company-paid short- and long-term disability insurance • 401(k) with up to a 6% company match • 18 days of paid time off • 11.5 paid holidays • Paid parental leave • Lifestyle spending accounts • Pet insurance and gym reimbursement • Discretionary bonus opportunity