Senior Product Marketing Manager

🕒 6 days ago

🇺🇸 United States – Remote

💵 $108k - $140k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Granicus

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1999

🏛️ Government

☁️ SaaS

📋 Compliance

Government • SaaS • Compliance

Granicus is a company focused on transforming the way governments interact with their constituents through digital services and technology solutions. It provides the Government Experience Cloud to improve service delivery, community engagement, and operational efficiency across local, state, and federal governments. Granicus offers tools for agenda and meeting management, digital communication and engagement, public records management, and more, all designed to enhance customer experience and foster transparent and equitable interactions between governments and the people they serve.

📋 Description

• Develop product positioning and messaging that differentiates our products in the market • Work closely with Sales Enablement to communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products • Plan the launch of new products and releases and manage the cross-functional implementation of the plan • Lead our market and competitive intelligence for the organization - be the expert on our buyers and how they buy, as well as the expert on our competition and how to position against them • Work closely with the Marketing and Product Teams to develop product-specific demand generation in close coordination with existing verticals and thought leadership campaigns • Work closely with Product Managers as part of the product council to develop and report on product specific campaigns • Define personas, buyer journeys, and articulate ROI tailored to key buying groups for government agenda management, meeting managements, video technology, records requests, and boards and commissions • Lead the development of our product content including creating and proofing marketing copy and creative collateral (website, videos, 1-pagers, and more) • Translate technical details of our products and how they work together into benefits for the user • Responsible for the strategy and execution of customer user groups, customer advisory groups, and strategic training programs • Lead in-app marketing initiatives from demand generation within the product to product onboarding • Other duties as assigned

🎯 Requirements

• 8+ years of Marketing or Product Marketing experience • Experience and/or interest in building and managing product marketing teams • Passion and/or experience in working with public sector entities • Experience in market analysis and competitive intelligence • Very strong written communication skills as well as presentation skills • Proven history of creating effective marketing programs • Ability to work closely and earn the respect of the Product, Marketing, and Sales Organizations • Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment • Comfortable and professional when interacting with clients, onsite staffing, and representing Granicus to the general public • Experience working with international and virtual teams • An ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important.

🏖️ Benefits

• Flexible Time Off – Take the time you need to rest, recharge, and live your life. • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. • Work From Home Reimbursement – Support a productive home office environment. • Multiple Health Plan Options – Including a 100% employer-paid plan. • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. • Fitness Reimbursement Program – Stay active, your way. • On-Demand Mental Health Support – Access to Headspace and other wellness tools. • Paid Parental Leave – For both birthing and non-birthing parents. • Traditional & Roth 401(k) – With a generous company match. • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind. • Online Learning Platforms – Fuel your professional development. • Competitive Salary & Bonuses – Your contributions are valued and rewarded.