Programmatic Media Buyer – Setup

🔥 26 minutes ago

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Gray Media

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1897

📱 Media

👥 B2C

Media • B2C

Gray Media is a U. S. -based broadcast and digital media company that owns and operates a portfolio of television and digital brands. Its properties and divisions include local news and sports networks (Gray Sports Networks, Raycom Sports), digital publishing (Gray Digital Media, InvestigateTV, Live Assembly), production studios (PowerNation Studios), food/media brand (Tupelo Honey), and partnerships with Telemundo. The company offers advertising opportunities, investor relations and community-focused local storytelling across broadcast and online platforms.

📋 Description

• Assist in digital revenue growth through programmatic buying and supporting Gray Digital Media’s client expectations. • Focus on identifying target audiences, managing large budgets in real-time bidding environments. • Provide internal insight on digital campaign reporting. • Monitor pacing and performance for assigned markets. • Suggest optimization and budget strategies. • Participate in team meetings and Slack conversations. • Help with troubleshooting and communication.

🎯 Requirements

• 3-5 years in buy-side programmatic digital marketing experience, including daily work in a DSP. • Excel power user (pivot tables, VLOOKUP, INDEX MATCH, charts, etc. • Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager. • Data visualization and first-party data activation experience. • Team Player • Thrives in a high-volume, fast-paced environment • Ability to meet multiple deadlines in a deadline-driven environment • Handles change easily.

🏖️ Benefits

• Comprehensive Medical(Rx), Dental and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO