Senior Media Buyer, Planner

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🔥 14 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

⏳ Contract/Temporary

🟠 Senior

🎡 Marketing

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MaxPayload LLC

WebsiteLinkedInAll Job Openings

11 - 50 employees

Healthcare • Technology • Consulting

MaxPayload LLC is a consulting firm specializing in health and technology solutions. With over 25 years of experience, the company provides a diverse range of services including healthcare information technology, workforce consulting, and program management for both private and public sectors. MaxPayload LLC is dedicated to delivering the right consultants at the right time to ensure successful project execution.

📋 Description

• Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels. • Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment. • Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data. • Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics. • Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness. • Prepare executive-level reports and presentations for federal stakeholders. • Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field. • Minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications. • Demonstrated experience managing multi-channel paid media campaigns. • Strong analytical, reporting, budgeting, and campaign optimization skills. • Experience with audience targeting, geo-targeting, media analytics, and performance measurement. • Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives. • Experience managing large-scale federal communications campaigns and media buys exceeding $1 million. • Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls. • Experience developing campaigns targeting Veteran and active-duty military populations.

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA)