Director, Business Strategy, Intelligence

🕒 May 15

🇺🇸 United States – Remote

💵 $130k - $210k / year

⏰ Full Time

🔴 Lead

🧐 Strategy

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GroundTruth

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

☁️ SaaS

🤝 B2B

📱 Media

SaaS • B2B • Media

GroundTruth is an advertising technology platform that helps brands turn digital ads into real-world business outcomes, such as in-store visits, incremental sales, and market-share growth. Using location-based and audience insights (its Blueprint technology), it enables audience, location, and contextual targeting across channels including mobile, desktop, CTV/OTT, audio, and digital out-of-home, and supports self-serve, managed-service, partnerships, and programmatic workflows. The company measures performance and attribution for marketers to optimize campaigns and demonstrate return on ad spend.

📋 Description

• Define and stand up a best-in-class Business Strategy & Intelligence function; align and evolve a sizable team across Monetization, Customer Insights, and BI to drive executive decision-making in the first 6 months. • Build a holistic view of the business that clearly shows where revenue and product adoption are truly growing vs. appearing to grow. • Identify which customer cohorts, verticals, and products are expanding, contracting, or under-monetized—and translate this into prioritized opportunities. • Partner with Sales leadership to define where to focus (accounts, segments, verticals) and what should change to unlock growth. • Improve visibility into pipeline health, stage conversion, and forecast risk; support more reliable and actionable forecasting. • Analyze discounting, margins, and packaging effectiveness; provide guidance to improve win rate, retention, and profitability. • Redefine how the business is summarized for the C-suite; lead KPI frameworks and Monthly Business Reviews that drive decisions, not just reporting. • Establish clear ownership, definitions, and frameworks across Finance, Analytics, and Sales; enable leaders to access and interpret data consistently.

🎯 Requirements

• 12+ years in Business Intelligence, Analytics, or related roles with leadership experience. • Proven ability to define and build high-impact BI functions or transformations. • Experience leading and scaling sizable, multi-functional analytics teams. • Experience supporting executive teams with strategic, decision-oriented analytics. • Strong understanding of GTM analytics, pipeline management, and forecasting. • Experience in ad tech, media, or similar complex data environments (SSP/DSP preferred). • Demonstrated ability to translate data into clear, actionable business direction. • Proficiency in BI tools (Looker preferred; Tableau, Power BI, etc.) is a plus. • Strong SQL skills; experience with Python or similar tools considered a plus.

🏖️ Benefits

• Fully-paid medical premiums for employees • 401(k) employer match • Generous parental leave • Wellness and gym reimbursement • Family and pet expense reimbursement • Education and coaching reimbursement program • Daily lunch credit when working in-office • Fully stocked snacks and beverages in-office • Option for mobile phone reimbursement or separate company phone • Equity analysis to ensure fair pay