
201 - 500 employees
Founded 2009
☁️ SaaS
🤝 B2B
📱 Media
SaaS • B2B • Media
GroundTruth is an advertising technology platform that helps brands turn digital ads into real-world business outcomes, such as in-store visits, incremental sales, and market-share growth. Using location-based and audience insights (its Blueprint technology), it enables audience, location, and contextual targeting across channels including mobile, desktop, CTV/OTT, audio, and digital out-of-home, and supports self-serve, managed-service, partnerships, and programmatic workflows. The company measures performance and attribution for marketers to optimize campaigns and demonstrate return on ad spend.
🔥 3 minutes ago
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201 - 500 employees
Founded 2009
☁️ SaaS
🤝 B2B
📱 Media
SaaS • B2B • Media
GroundTruth is an advertising technology platform that helps brands turn digital ads into real-world business outcomes, such as in-store visits, incremental sales, and market-share growth. Using location-based and audience insights (its Blueprint technology), it enables audience, location, and contextual targeting across channels including mobile, desktop, CTV/OTT, audio, and digital out-of-home, and supports self-serve, managed-service, partnerships, and programmatic workflows. The company measures performance and attribution for marketers to optimize campaigns and demonstrate return on ad spend.
• Learn the digital advertising and adtech landscape • Conduct research on brands, agencies, and marketing organizations • Assist with building and maintaining prospecting and target account lists • Enrich and validate sales data using tools such as Salesforce, Winmo, LinkedIn Sales Navigator, and other research platforms • Identify relationships between brands, agencies, and marketing decision-makers • Support account prioritization and lead scoring initiatives • Help organize and maintain CRM data to improve sales team efficiency • Analyze account and industry data to identify growth opportunities • Collaborate with Sales, Sales Enablement, and Revenue teams on strategic projects • Participate in team meetings and receive mentorship from sales leaders • Gain exposure to sales prospecting, account planning, and revenue generation strategies
• Current enrollment in or recent completion of a degree program in Business, Marketing, Communications, Economics, Analytics, or a related field • Strong research and analytical skills • Exceptional attention to detail and organizational skills • Curiosity and willingness to learn new tools and technologies • Ability to work independently and manage multiple projects • Strong written and verbal communication skills • Experience with Excel, Google Sheets, or similar tools • Interest in sales, business development, marketing, revenue operations, or advertising technology
• Fully-paid medical premiums for employees • 401(k) employer match • Generous parental leave • Wellness and gym reimbursement • Family and pet expense reimbursement • Education and coaching reimbursement program • Daily lunch credit when working in-office • Fully stocked snacks and beverages in-office • Option for mobile phone reimbursement or separate company phone • Equity analysis to ensure fair pay
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