Integrated Marketing Communications Media Manager

🕒 January 21

🏢🏡 Chicago – Hybrid

💵 $115k - $125k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🗣️ Communications

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Bel

WebsiteLinkedInAll Job Openings

10,000+ employees

🛒 Retail

🧘 Wellness

Food & Beverage • Retail • Wellness

Bel is a major player in the healthy fruit and dairy single-serving portion snacking. Its international development draws on a portfolio of positive brands, which attract consumers in more than 120 countries. Founded in 1865, Bel is a family group with an ambitious and sustainable growth strategy. Guided by its corporate mission, Bel wants to promote healthier, responsible and accessible food for all consumers worldwide, in more places, for more moments by offering them a range of healthy snacks and meal solutions that enable everyone to enjoy the dairy and fruit products goodness.

📋 Description

• Lead the development of annual media strategies in partnership with the brand, Shopper, and agency teams. • Manage day-to-day relationship with the media agency to ensure seamless execution across all channels (digital, TV, audio, social, search, influencer, programmatic, etc.). • Translate brand strategies into clear media briefs and activation plans aligned to consumer and shopper behaviors. • Partner with eCommerce, the Commerce Marketing Agency, &/or the shopper marketing team to align on joint media strategies for omni-retailer activations (e.g., Walmart, Target, Kroger, etc.). • Work closely with Brand Marketing, eCommerce, Shopper Marketing, and the broader IMC team to ensure cohesive and integrated planning across consumer and shopper touchpoints. • Align with Finance and Marketing leadership on A&P planning, budget allocations, pacing, and optimization opportunities. • Collaborate with Sales/Customer teams to connect retailer investment decisions with broader brand priorities. • Drive a test-and-learn approach to media investment, identifying new partners, platforms, and tactics that unlock performance and efficiency. • Analyze media performance reports and make real-time recommendations to improve effectiveness. • Stay current on media industry trends, platform updates, consumer behavior shifts, and commerce media innovation. • Serve as the internal expert on media and retail media performance measurement, KPIs, and benchmarks. • Serve as the primary contact for the media agency, holding them accountable to performance, service, and strategy. • Evaluate and recommend new tools, technologies, or partnerships that enhance media impact.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Media, Business, or a related field. • MBA or advanced degree a plus. • 7+ years of progressive experience in media strategy, planning, and buying across both brand and performance channels. • Experience working with or managing media agencies. • Strong understanding of omni-channel media mix, including digital, linear, paid social, programmatic, CTV, and commerce media. • Demonstrated success in optimizing A&P investments and applying data-driven decision-making. • Expertise in retailer media platforms (e.g., Walmart Connect, Amazon Ads, Kroger Precision Marketing). • Experience working with CPG brands or within a matrixed organization is highly preferred. • Strong analytical skills with proficiency in media dashboards, performance tracking, and budget reconciliation. • Excellent communication, presentation, and cross-functional collaboration skills. • Passion for brand building and media innovation.

🏖️ Benefits

• 20 days PTO • 4% match on 401k • Health care by Blue Cross Blue Shield • Dental by Delta Dental • Vision by EyeMed • HSA’s, Lifestyle Spending, and more!