Product Marketing Manager – Entertainment, Growth Acquisition

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🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $128k - $155k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Group O

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

🚗 Transport

☁️ SaaS

B2B • Transport • SaaS

Group O is a business process outsourcing company that specializes in a variety of services including supply chain management, packaging solutions, device lifecycle management, and incentives and rebates management. They offer comprehensive third-party logistics (3PL) services such as kitting and assembly, inventory management, and fulfillment. Additionally, Group O provides advanced packaging solutions including custom packaging, sustainable materials, and packaging equipment. Their offerings extend to incentive marketing and tech solutions like call center support and reward card programs. Group O is committed to diversity and social responsibility, ensuring inclusion at all levels and engaging in charitable activities and sustainability initiatives. As a minority-owned business, Group O supports industries in achieving diversity spending goals and environmental stewardship.

📋 Description

• Help develop growth marketing strategies for our genre-based live TV and streaming packages from the ground up using customer insights, performance data, competitive intelligence, and market trends. • Analyze campaign performance and identify opportunities to improve acquisition, efficiency, and overall business results. • Conduct competitive analysis and synthesize findings into actionable recommendations. • Partner closely with cross-functional teams, including Media, Product Marketing, Digital (.com), Partner Marketing, Social, Analytics, and Product to bring campaigns to life. • Build presentations, recommendations, and strategic narratives for stakeholders and leadership. • Execute campaigns and partnerships from conception to delivery. • Monitor campaign performance and proactively recommend optimizations based on learnings. • Help coordinate marketing initiatives across multiple workstreams while keeping projects moving on schedule. • Understanding of the Connected TV ecosystem, including OEMs and streaming platforms, and how these partners influence customer acquisition, content discovery, merchandising, and growth marketing opportunities. • Roll up your sleeves to support the team wherever needed, whether developing strategy, analyzing data, building presentations, or helping drive execution to keep initiatives moving forward.

🎯 Requirements

• Bachelor’s degree • 5–7 years of experience. • Experience building presentations using Microsoft PowerPoint, executing end-to-end campaigns using Salesforce marketing cloud and other paid marketing platforms • Collaborating with cross-functional teams. • Experience using SharePoint and Microsoft • Experience supporting subscription, direct-to-consumer, or digital growth businesses. • Experience working with performance marketing metrics and acquisition funnels. • Familiarity with media planning, customer segmentation, testing, and optimization frameworks. • Based in the Pacific Time Zone, but open to other time zones.