Content Strategist & Producer – Financial Protection & Retirement Solutions, Client Solutions & Wealth Management

🕒 May 7

🏢🏡 New York City – Hybrid

💵 $103.5k - $170k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💸 Financial Planning and Analysis (FP&A)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Guardian Life

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1860

💸 Finance

🧘 Wellness

💰 Non Equity Assistance on 2016-08

Finance • Insurance • Wellness

Guardian Life is a comprehensive insurance provider offering a wide range of insurance products and services. Founded 160 years ago, the company has grown to serve over 12 million people daily. Guardian Life specializes in various insurance plans, including life, disability, dental, vision, accident, critical illness, and hospital indemnity insurance. The company also provides workforce solutions such as group benefits, absence management, paid leave, and benefits technology. Furthermore, Guardian Life offers investment services, annuities, and retirement plans, supported by financial professionals. The firm is committed to social responsibility, equity, and inclusion, partnering with organizations to foster well-being and financial health. With a strong network and deep industry experience, Guardian Life continues to be a reliable partner in protecting individuals and families while preparing them for the future.

📋 Description

• Plan, develop, and manage production of research‑driven thought leadership content • Serve as the lead for thought leadership sales enablement content • Partner with distribution, financial advisors, and marketing teams to identify content needs • Develop activation and promotional plans for thought leadership reports • Write and update consumer‑facing articles across channels • Draft landing pages and related copy to support business campaigns • See content through stakeholder feedback, SEO optimization, and compliance approval • Support the transition of content to new MarTech platforms • Maintain and update a consumer content editorial calendar • Monitor personal finance and economic news to identify timely content opportunities • Review content performance metrics and apply insights to optimize content effectiveness • Use enterprise‑approved AI tools to support research and content development

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, or a related field • Around 6–10 years of experience in content strategy or marketing in financial services • Exceptional writing, editing, and storytelling skills • Familiarity with and comfort using AI tools to enhance content development and strategic thinking • Experience developing sales enablement content • Familiarity with SEO writing and digital content best practices • Subject matter familiarity with retirement and wealth/investments • Experience contributing to multichannel business campaigns

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Flexible work arrangements • Professional development opportunities