H&R Block
10,000+ employees
Founded 1955
💸 Finance
👥 B2C
🤝 B2B
Finance • B2C • B2B
H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.
Senior Marketing Manager – A/B Testing, Personalization
🔥 0 minutes ago
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H&R Block
10,000+ employees
Founded 1955
💸 Finance
👥 B2C
🤝 B2B
Finance • B2C • B2B
H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.
📋 Description
• Serve as an Adobe Target Subject Matter Expert • Execute A/B testing and personalization program for hrblock.com, blockadvisors.com, and sprucemoney.com • Build, launch, and analyze A/B text experiments, MVT, experience targeting, automated personalization, and recommendations • Support .com product team with experiment results and insights • Implement Target/AJO activities using AEM experience fragments as well as HTML, CSS, JavaScript, and JSON-based offers • Conduct QA and end-to-end validation for accurate data collection • Maintain reporting in Workfront and document test results
🎯 Requirements
• 3+ years of experience in digital optimization, personalization, or experimentation • Strong communication and presentation skills • Hands-on experience executing A/B and multivariate tests in Adobe Target and Adobe Journey Optimizer • Working knowledge of Adobe Experience Cloud or comparable platforms • Familiarity with JavaScript, HTML, CSS, and debugging tools • Strong analytical skills with proficiency in building and interpreting data from CJA, Adobe Analytics, Google Analytics, or similar tools • Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent experience)
🏖️ Benefits
• Medical and prescription drug coverage • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • (Virtual) fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit
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