eCommerce Brand Director

🕒 May 29

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HarperCollins Publishers

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1817

👥 B2C

📱 Media

🛍️ eCommerce

B2C • Media • eCommerce

HarperCollins Publishers is a leading global publishing house committed to supporting authors and delivering diverse narratives that resonate with readers worldwide. With a rich history dating back to 1817, HarperCollins offers a wide range of books across various genres including biographies, cookbooks, fiction, and children's literature. The company focuses on promoting creativity and innovation within a welcoming culture, fostering connections among authors, employees, and the community.

📋 Description

• Responsible for driving sales and ensuring the business is meeting targets • Concept and lead execution for campaigns • Own coordination of campaigns and initiatives across email, SMS, social media and paid marketing • Lead strategy for visual and written messaging • Forecasting and inventory management for key titles • Promotional and pricing strategies and execution • Own and drive strategic vision and KPI planning • Lead campaign planning and cross-functional alignment processes • Lead regular and ad hoc analytics reviews and reporting

🎯 Requirements

• A minimum of 7 years of digital marketing experience • at least 5 years in an eCommerce/direct-to-consumer setting • Shopify experience is required • Experience working across digital marketing platforms including social media, email and SMS marketing, and performance marketing • Experience developing and creating eCommerce campaigns in a DTC/B2C setting • Deep understanding of the fundamentals of eCommerce and digital sales • Deep understanding of eCommerce analytics and KPIs • Previous P&L ownership and understanding of business financials and sales channel responsibilities

🏖️ Benefits

• comprehensive and highly competitive benefits package • variety of physical health benefits • retirement and savings plans • caregiving benefits • emotional wellbeing support • transportation benefits • elective benefits employees may select