Senior Paid Social Buyer

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🕒 November 20, 2025

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Hearst Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

☁️ SaaS

🏢 Enterprise

Healthcare Insurance • SaaS • Enterprise

Hearst Health is a division of Hearst Communications that focuses on guiding important care moments in healthcare by delivering vital information to all those involved in a person's health journey. It provides evidence-based clinical guidelines and healthcare workforce management solutions through its various subsidiaries including FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MHK, and QGenda. Hearst Health aims to improve care quality and efficiency by using scalable technology to deliver clinical decision support and workforce management solutions, impacting the majority of people in the U. S. Its mission is supported by prominent leaders in the healthcare and technology sectors at Hearst Health.

📋 Description

• Launch and manage paid media campaigns across social platforms, including ad setup, creative selection, copywriting, and performance tracking. • Analyze campaign data to identify optimization opportunities and report on key performance metrics like CTR, video completion rate, and engagement. • Collaborate cross-functionally with Account Management, Sales, Marketing, Ad Ops, and Yield teams to ensure campaign success. • Provide strategic input and best practices on paid social tactics, audience targeting, and campaign goals. • Contribute to individual and team projects that explore platform innovation and audience engagement strategies. • Mentor and support junior team members, helping to build knowledge and skills across the team. • Drive process improvements and contribute to the overall growth and success of Hearst’s Paid Social team.

🎯 Requirements

• 3+ years of relevant experience in paid social or performance marketing. • Strong knowledge of established and emerging social platforms, especially Meta, TikTok, Snapchat, and Pinterest. • Highly organized, detail-oriented, and creative, with the ability to manage multiple campaigns simultaneously. • Proficiency in Excel and/or Google Sheets. • Strong project management and cross-team communication skills. • Experience working in agencies, publishers, or content/media companies is a plus.

🏖️ Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries. • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events. • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities. • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered. • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1. • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.