Head of Content – Health & Wellness

🕒 May 14

🏄 California – Remote

🏄 California – Remote

💵 $176k - $197k / year

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

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Hi-Altitude Brands

WebsiteLinkedInAll Job Openings

11 - 50 employees

🧘 Wellness

🛍️ eCommerce

👥 B2C

Wellness • eCommerce • B2C

Hi-Altitude Brands is a Los Angeles-based brand studio that creates, launches, and scales wellness and lifestyle consumer brands. The company blends creative strategy, product development, supply chain and operations, and performance marketing to build purpose-driven direct-to-consumer brands. Its portfolio includes Stonehenge Health, a science-informed supplements brand; Hi-Altitude emphasizes design, content, and media to drive growth and help brands evolve.

📋 Description

• Translate the VP of Brand’s brand awareness strategy into an executable organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial, and community • Define and evolve the content pillar framework: Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response • Connect organic content activity to business outcomes, including CAC reduction, branded search lift, direct traffic growth, and earned media value • Lead organic content workstreams for new product launches and brand initiatives • Own the organic content engine across Instagram, TikTok, YouTube, and Facebook with a target of 20-25 platform-native pieces per week at scale • Manage the Social Media Manager and Content Creator in producing platform-native video, static, and carousel content • Ensure content quality earns algorithmic reach through value, hook strength, and watch-through, not budget • Develop a trend response capability that lets the team move quickly on cultural moments while protecting brand voice • Build the editorial content strategy that positions Stonehenge Health as a trusted health and wellness authority • Own the blog editorial calendar end to end, including topic selection, brief development, writer assignment, edit cycles, and publish cadence • Develop ingredient storytelling and clinical narrative content that supports the brand’s clinically proven positioning • Build customer community and direct audience engagement programs that turn satisfied customers into brand advocates • Launch live, AMA, and Q&A programming that builds direct audience relationships and surfaces voice-of-customer insight • Develop a UGC collection, rights management, and amplification strategy in coordination with the Influencer Manager • Oversee the Brand Outreach Producer in running the iHUT (in-home user testing) and customer testimonial programs that generate authentic on-camera testimonials, video assets, and product feedback for marketing and product development • Build the in-house content studio capability and production workflows that support high-volume, fast-turn content cadence required by organic platforms • Reduce reliance on external production partners by scaling internal capacity for filming, editing, and post-production • Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing • Partner with Product Development on iHUT recruitment criteria, study protocols, and FTC compliance for testimonial collection • Manage a content team of three: Brand Outreach Producer, Social Media Manager, and Content Creator, building to four to six people by the end of 2026 • Foster a team culture focused on quality, creativity, platform-native thinking, and high-output iteration • Build content review and feedback processes that maintain quality while enabling speed and high publishing cadence, Cross-Functional Partnership • Partner with the Influencer Manager, Marketing Coordinator, Copy Director, Creative Director, Director of Product Marketing, and Consumer Insights Lead on the cross-functional work that drives organic content performance • Partner with the SEO and GEO Content Strategist on keyword research, search optimization, and Generative Engine Optimization inputs to editorial decisions

🎯 Requirements

• 7-10+ years building organic content programs at DTC consumer brands in health, wellness, beauty, or consumables • Hands-on builder with a portfolio of platform-native content that earned organic reach and built an audience without paid distribution • Proven ability to scale a content team and drive high-volume, platform-native output across Instagram, TikTok, YouTube, and Facebook • Editorial leadership experience, including blog calendar ownership, long-form content strategy, and content production workflows • Community building experience across social platforms, with exposure to emerging platforms (Reddit, Discord, Substack) preferred • Strong understanding of FTC compliance for supplement, health, or wellness content • Experience partnering with creative, copy, and influencer functions in a high-velocity content environment • Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred • Hands-on content builder who can both produce content and elevate the work of others • Platform-native; understands algorithm dynamics, format conventions, and audience behavior across Instagram, TikTok, YouTube, and Facebook • Quality-obsessed; understands that authentic content building requires patience and a long-term investment thesis • Strong cross-functional collaborator who can partner effectively with brand, creative, copy, influencer, and SEO functions • Thrives in a fast-moving, remote-first environment with a lean leadership structure

🏖️ Benefits

• Competitive base salary, $176,000-$197,000+ performance bonus • Flexible time off + 9 annual company holidays • Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees • 100% company-paid Life Insurance and Short-Term Disability Coverage • 3% Employer contributions to 401(k) regardless of employee participation! (Free money) • Matching charitable contributions up to $2,500/year • $1,200/annual Work from Home (WFH) stipend • Employee recognition and rewards program • Calm app subscription • Pet insurance • Free monthly employee product samples and team discounts • Employee Referral Program • Fully remote position • Professional development fund for employees (We love HI-ER Education) • And a collaborative, innovative work culture • High-impact role with visibility to executive leadership