Marketing Manager, Campaigns

🕒 3 days ago

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Higher Logic

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

👥 B2C

☁️ SaaS

💰 $55M Private Equity Round on 2016-09

B2B • B2C • SaaS

Higher Logic is a leading provider of community engagement solutions. Since its inception in 2007, the company has been helping associations, businesses, and organizations build and manage their online communities. Its platforms, Higher Logic Thrive and Higher Logic Vanilla, facilitate member engagement, member acquisition, and customer retention through a variety of tools including AI, analytics, and integrations. Higher Logic empowers users to create and sustain meaningful connections with their communities, enhancing collaboration, advocacy, and customer experiences. The company focuses on providing comprehensive solutions for professional and trade associations, user groups, and both B2B and B2C markets.

📋 Description

• Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives • Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events • Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams • Maintain campaign calendars and ensure programs launch smoothly • Continuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement • Monitor campaign performance, analyze results, and share insights with internal stakeholders • Recommend improvements to campaign tactics and targeting • Run experiments and tests to improve engagement, conversion, and pipeline contribution • Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities • Align campaigns with product launches and customer growth initiatives • Ensure campaigns support the broader marketing and revenue strategy • Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning

🎯 Requirements

• 3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company • Experience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programs • Strong project management skills with the ability to manage multiple initiatives simultaneously • Experience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and Gong • Ability to analyze campaign data and translate insights into actionable improvements • Strong written and verbal communication skills • Bachelor’s degree in Marketing, Communications, or a related field

🏖️ Benefits

• Competitive salary • Flexible working hours • Health insurance • Professional development opportunities