Growth Marketing Consultant – Lead Generation, Conversion Focus

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HiveSMART Consulting

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

🤝 B2B

🤝 Non-profit

B2B • Consulting • Non-profit

HiveSMART Consulting is a transformative consulting firm that combines proven business strategies with human-centric leadership to foster sustainable growth for organizations. Led by Rachael Kelly, a global executive with over 20 years of experience, the company specializes in consulting, fractional team support, executive coaching, and non-profit strategy. With a successful track record in scaling businesses across various sectors, HiveSMART is dedicated to driving impactful financial and social outcomes through strategic planning, HR development, and organizational redesign.

📋 Description

• Define and Refine Marketing Qualified Leads (MQLs) • Capture and Nurture MQLs • Drive Conversion with Sales/BD Teams • Experiment and Optimize • Cross-Functional Collaboration

🎯 Requirements

• 2+ years of experience in growth marketing, demand generation, or lead generation, with a proven track record of defining MQLs and improving conversion rates. • Strong analytical skills with experience using tools like Google Analytics, CRM systems (Salesforce, HubSpot), and marketing automation platforms. • Hands-on experience with A/B testing, landing page optimization, and lead nurturing campaigns. • Excellent communication and collaboration skills - you’ll be the bridge between ToF MarComm/PR and Sales/BD. • Confidence with lead scoring models and experience aligning marketing and sales teams on lead definitions. • Data-driven mindset with the ability to translate insights into actionable strategies. • Nice-to-Have: • Experience in B2B SaaS, consulting, or high-growth startups. • Knowledge of account-based marketing (ABM) or predictive lead scoring. • Experience with chatbots, conversational marketing, or AI-driven lead qualification. • Background in sales enablement or rev ops.

🏖️ Benefits

• Opportunity to shape the growth strategy of a dynamic, mission-driven team. • A collaborative and fast-paced environment with a focus on human-centric innovation & impact. • Access to tools and resources to execute your strategies. • Commission-based growth opportunities and client facing project work.