Marketing Specialist, New Logo Acquisition

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🕒 6 days ago

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Granum

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

🔌 API

👥 B2C

☁️ SaaS

API • B2C • SaaS

Granum is an online image hosting and sharing service that lets users upload, organize, and embed images and albums. It supports drag-and-drop uploads, direct image links, BBCode/HTML embed codes, configurable auto-delete timers, and a freemium/Pro subscription with higher limits and API access. The platform emphasizes easy sharing, multilingual support, and simple account management with privacy controls and terms of service.

📋 Description

• Build, test, and deploy targeted email campaigns in support of new logo acquisition, with careful attention to segmentation, personalization, and optimization best practices (including A/B and multivariate testing on subject lines, CTAs, send times, and creative). • Support direct mail and gifting initiatives (e.g., via our direct mail/gifting platform) that complement outreach and nurture motions for high‑value prospects. • Set up, test, and execute webinars, partnering closely with stakeholders to ensure compelling offers, clean registration flows, and strong follow‑up sequences. • With close alignment to MOPS, champions campaign related processes within the team, including Asana usage, naming schemes, and template maintenance. • Partner with our events and partnerships team to execute campaign support for field marketing endeavors—including pre‑event promotion, in‑event engagement emails, account selection, and post‑event follow‑ups focused on new pipeline creation. • Draft prospect‑focused newsletters and email roundups that highlight relevant content, offers, and events to engage our audience. • Publish and promote marketing assets—such as landing pages—that support new logo acquisition campaigns. • Maintain and update the website events calendar with high‑intent prospect events and programs, ensuring pages are up to date and optimized for lead capture. • Monitor key email and campaign performance metrics (open rates, CTR, CVR, form‑fill rates, meeting‑booked rates), and recommend test plans to continuously improve results. • Document and share experiment results and learnings (what we tested, what happened, what we’ll do next) to help uplevel acquisition performance across the broader Demand Generation and Digital teams. • Supports regular campaign reporting and debriefing.

🎯 Requirements

• 2–4 years of experience in a marketing role; B2B SaaS or demand generation experience is a major asset • Demonstrated experience supporting demand generation campaigns that generate qualified leads, build pipeline, and drive new customer acquisition (not just customer engagement). • Proven email marketing expertise, including building and launching campaigns, list segmentation, A/B testing, and performance analysis to inform optimization. • Strong content creation skills, with the ability to write clear, concise, on‑brand copy for email and landing pages tailored to prospect audiences. • Excellent organizational and time management skills, with the ability to manage multiple campaigns, testing roadmaps, and deadlines effectively. • Tech‑savvy marketer comfortable with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce), and webinar platforms (Zoom) • A collaborative team player with strong communication and interpersonal skills, who enjoys partnering across Demand Gen, Digital, Content, Events, and Partnerships.

🏖️ Benefits

• In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more. • In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage - giving you a flexible way to manage your healthcare needs. • We're committed to your financial future, with 401(k) matching for U.S. employees and RRSP matching for those in Canada. • We invest in your growth through tailored career development conversations and support for tools, courses, and resources to help you thrive. • And when it comes to work-life balance? We offer unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1 - so you can truly recharge.