Senior Marketing Manager

🔥 37 minutes ago

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Implicity

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🏥 Healthcare

🤖 Artificial Intelligence

☁️ SaaS

💰 Venture Round - Implicity on 2024-07

Healthcare • Artificial Intelligence • SaaS

Implicity is an AI-powered healthcare technology company focused on remote cardiac monitoring. Its cloud platform centralizes and standardizes cardiac implantable electronic device (CIED) data and applies FDA-cleared AI algorithms (e. g. , ILR ECG Analyzer and SignalHF) to filter alerts, predict hospitalizations, reduce false positives, and prioritize clinically relevant events. The platform also automates workflows and billing, supports care teams, physicians, and IT/admin users, and is supported by clinical evidence showing reduced mortality and shorter hospital stays versus conventional remote monitoring.

📋 Description

• You'll own the full US marketing scope, from positioning to pipeline, without a team to delegate to (yet). • You'll own the "why" and the "what" before owning the "how". • You'll be the bridge between Implicity's global product narrative and the realities of the US cardiology market. • You'll refine Implicity's US positioning strategy — deciding how to frame our differentiation, which market segments to prioritize, and what narrative will resonate with US cardiologists and health systems. • Localize Implicity's messaging for the US market: adapt core positioning to US healthcare dynamics, RPM billing codes, and FDA-cleared AI differentiation. • Build and maintain US-specific sales collateral — pitch decks, competitive battle cards, ROI calculators, clinical one-pagers — and keep them sharp as the market evolves. • Run continuous market intelligence: monitor competitor moves, synthesize findings into actionable briefs for US Sales and the global team. • Produce content for US audiences: clinical updates, product news, thought leadership, client case studies, etc. • You'll own the US demand generation strategy end-to-end: defining which channels to invest in, ABM approach, and lead generation engine. • Maximize Implicity's US online & offline footprint: grow brand awareness and drive inbound leads through any initiatives you deemed fit. • Generate MQLs, warm them and hand them off to US sales team: Own end-to-end US ABM campaigns. • Own the US paid acquisition budget and channel mix (Google Ads, LinkedIn Ads): design, launch, and optimize campaigns. • Define our US events strategy: which conferences are worth investing in and how to turn event attendance into measurable pipeline.

🎯 Requirements

• 5–8 years of B2B marketing experience in MedTech, Digital Health, or Healthcare SaaS — cardiology or RPM experience is a strong advantage. • Track record of delivering results in both product marketing (messaging, positioning, sales enablement) and demand generation (campaigns, lead nurturing, email marketing). • The "full-stack" profile • Exceptional copywriting skills: you translate complex clinical AI data into punchy, physician-friendly copy. • Hands-on with marketing and CRM tools (Salesforce, Brevo or equivalent). • Strong interest (if not already experience) in AI and how it will completely change the way marketing is done. • Ability to work seamlessly with a European-based global marketing team while aggressively driving localized US results. • Strong written and verbal communication skills; comfortable presenting to leadership.

🏖️ Benefits

• Extensive coverage, including dental & vision, financed at 90% by Implicity (70% for dependents) • 401K : up to 4% match • 25 PTO + 9 bank holidays • Maternity (paternity) leave policy: 4 weeks (2 weeks) fully paid