Director, Brand Strategy

🕒 June 9

🗽 New York – Remote

🗽 New York – Remote

💵 $150k - $175k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

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Inizio Evoke

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Inizio Evoke is a global marketing and communications unit within the Inizio group that provides data-driven, creative, and omnichannel marketing and communications services to health and life sciences clients. It supports commercialization, product launches, congress experiences, and transformation initiatives, combining marketing expertise with scientific understanding and AI-enabled technology to drive growth and engagement for pharmaceutical and biotech organizations.

📋 Description

• Proactively inform and develop new approaches, ideas, and services • Guide and serve as a go-to subject matter expert for a strategic point-of-view on specific client challenges or marketplace dynamics • Oversee the brand and communications direction of an account in partnership with the Account Lead and Creative Lead • Create and steward brand strategies, defining them and building them over multiple campaigns/activities • Frame thinking and place in its proper context by: Isolating a business' problems with a brand and communications can affect. Isolating the roles of the brand, communication, and communication channels within business plans—thinking for tomorrow and not just today. • Promote the brand purpose and ensure that it lives across all main touch-points and communications • Identify additional opportunities for growing assigned accounts, both in the world and within the agency • Forge relationships with internal members of senior leadership, with diverse teams and departments (Creative, Account, etc.) • Track the success of campaign and accounts and manage the award submission process • Develop the skills of and mentor junior team members

🎯 Requirements

• 7+ years total business experience is required • 5+ years in pharmaceutical marketing or communications agency experience is required, with demonstrated career progress focused on expanding engagement and driving innovation • Bachelor's degree in life sciences, marketing, or communications • Experience developing successful pharmaceutical marketing strategies • Expertise with a focus on using insights, developing strategies into a brand plan, and working in a multi-platform ecosystem • Demonstrated people management experience • Can present marketing and strategic plans to main client decision makers • Demonstrated leadership in a collaborative environment

🏖️ Benefits

• medical • dental • 401(k) • tuition reimbursement • flexible time off