Demand Generation Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $65k - $81k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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insightsoftware

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

💸 Finance

🏢 Enterprise

💰 $798.6M Private Equity Round - insightsoftware on 2021-07

SaaS • Finance • Enterprise

insightsoftware is a provider of financial and operational reporting software and data analytics solutions for the Office of the CFO. Its cloud-enabled platform and pre-built connectors integrate with major ERPs (Oracle, SAP, Microsoft and 140+ others) to deliver financial reporting, budgeting/planning, consolidation, tax and lease lifecycle management, embedded analytics, and automation tools. The company serves finance, accounting, and operations teams with AI-enabled features, data virtualization, and turnkey templates to accelerate reporting, planning, and compliance.

📋 Description

• Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events • Manage campaign setup, monitoring, and optimization across channels to improve conversion rates, lead quality, and cost efficiency • Support the development of campaign briefs and collaborate with content, product marketing, and design to produce demand-generating assets aligned to target buyer personas • Maintain a structured feedback loop with BDR and Sales teams on lead quality, follow-up cadences, and conversion performance • Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, channel ROI, and cost per lead • Support the evaluation and testing of new channels and tactics relevant to the B2B finance and technology market.

🎯 Requirements

• 3–5 years of B2B demand generation experience • Working proficiency across the core demand gen stack: paid search, paid social, marketing automation, and Salesforce • Experience using web analytics tools to monitor and report on campaign performance • Foundational understanding of B2B buyer journeys and intent-based marketing concepts • Ability to write performance-oriented copy and provide creative direction to design and content teams • Strong organizational skills with the ability to manage multiple programs simultaneously • Effective communicator with the ability to collaborate cross-functionally with sales, ops, and content teams.

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Professional development opportunities