Marketing Manager

🕒 February 17

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Jellyvision

201 - 500 employees

👥 HR Tech

🤝 B2B

☁️ SaaS

💰 Venture Round on 2017-03

HR Tech • B2B • SaaS

Jellyvision is a company that specializes in providing a hyper-personalized benefits experience to help employees choose, use, and appreciate their benefits. The company's flagship product, ALEX, offers support in navigating complex benefits decisions, including Medicare education and enrollment support. Jellyvision serves employers, human resources teams, brokers, consultants, and partners by using predictive analytics and behavioral science to deliver a tailored benefits counseling and communication experience. Their solutions enhance employee engagement, improve understanding of employer-provided benefits, and ultimately lead to happier and healthier workforces.

📋 Description

• Drive Business-to-Consumer Traffic • Drive beneficiary engagement. Build the marketing engine that gets soon-to-be and current Medicare beneficiaries to discover, trust, and use MyALEXHealth. We're not naive - this market is noisy, predatory, and confusing. Breaking through will take creativity, tenacity, and a willingness to try things that haven't been done before. • Own social media strategy. Pick the platforms where we can win (hint: not all of them). Build presence, generate leads, foster community. Befriend influencers who can amplify us. Create content that doesn't feel like "brand content." • Become obsessed with our users. Understand how new-to-Medicare consumers think, what they fear, where they seek information, what language resonates. Build relationships through helpful, honest communication that doesn't talk down to them. • Partnerships and visibility. Find organizations and influencers in the Medicare ecosystem who can help us build credibility and reach. Co-marketing, speaking gigs, media opportunities - whatever gets us in front of the right people. • Own the website. Strategy, execution, optimization. Make it a place people actually want to visit. • Keep tabs on competitors. Not to copy them - to know what's out there and where the gaps are. • Make a lot of stuff. Emails, posts, case studies, webinars, eBooks, direct mail, pitch decks, whatever it takes. You'll work with a Lead Writer and Visual Designer, but you're the strategist and quarterback. You know what to make, when to make it, and how to test whether it worked. • Manage leads and customers through Hubspot.  That’s our homebase and CRM. • Track everything. Monitor performance, test relentlessly, report what's working and what isn't. We learn as much from failures as successes - maybe more. • Stay compliant. Medicare marketing has rules. Lots of them. You'll make sure we follow them while still being ourselves.

🎯 Requirements

• 5+ years marketing experience, ideally in healthcare, ideally to a 60+ demographic • Medicare knowledge (products, regulations, ecosystem) is strongly preferred. Experience working with Carriers or FMOs is a huge plus. • Exceptional and refreshing writing and communication skills. We mean it. Send us your best work. • Proven social media track record, especially reaching older adults who don't want to be called "seniors." • Data-driven decision making. You can analyze performance, spot trends, and adjust strategy accordingly. • Creativity that solves problems. Not just "creative for creative's sake" - innovative solutions that resonate with real people. • Collaboration and humility. You speak up, challenge ideas respectfully, take feedback gracefully, and care more about the team winning than being right. • Scrappiness and business acumen. You're a Marketing MacGyver. You can mine the internet for insights, figure out what you don't know, and won't scale prematurely. • A roll-up-your-sleeves mentality. No micromanaging. No posturing. No bureaucracy. Just smart people doing good work.

🏖️ Benefits

• Check out our benefits here!

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