Staff Brand Marketing Manager

Job not on LinkedIn

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $86.5k - $118k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

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Boulevard

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💄 Beauty

🧘 Wellness

SaaS • Beauty • Wellness

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

📋 Description

• Design and continuously improve Boulevard’s end-to-end growth system—from acquisition through pipeline and revenue. • Define budget allocation strategies, optimization goals, and performance constraints for AI-driven campaign execution. • Lead structured experimentation across creative, targeting, offers, and landing pages. • Evaluate performance through a business lens—focusing on pipeline quality, CAC, and revenue impact. • Partner with RevOps and Marketing Operations to ensure accurate tracking, attribution, and data integrity across systems. • Collaborate with Sales to understand lead quality, conversion rates, and pipeline performance. • Guide creative strategy by identifying high-performing concepts, refining messaging. • Monitor AI-driven outputs and adjust strategies to improve performance.

🎯 Requirements

• 6–10+ years in performance marketing, demand generation, or growth roles within B2B SaaS or vertical SaaS. • Proven ownership of pipeline, CAC, and revenue-driving outcomes—not just channel metrics. • Experience managing and optimizing multi-million dollar marketing budgets with a strong focus on efficiency and payback. • Strong systems thinking: ability to design and improve end-to-end acquisition funnels across channels and touchpoints. • Deep understanding of experimentation frameworks, incrementality testing, and attribution models. • Experience working with modern martech stacks (e.g., Salesforce, Marketo). • Familiarity with AI-driven marketing tools, automation platforms, and prompt-based workflows. • Strong analytical skills with the ability to translate data into clear insights, decisions, and investment strategies. • Demonstrated ability to work cross-functionally with Sales, Finance, Product Marketing, and Leadership to align marketing with revenue goals. • Strong creative judgment and understanding of message-market fit.

🏖️ Benefits

• 401(k) match plus dental, medical, vision, and life insurance. • Flexible vacation day policy. • Fully remote with work from home stipend monthly. • Family planning resources and specialized support programs. • Equity opportunities.