Director of Growth Marketing, Analytics

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🔥 0 minutes ago

🐻 Alaska, California, +7 more states – Remote

🐻 Alaska – Remote 🏄 California – Remote 🌺 Hawaii – Remote 🥔 Idaho – Remote 🌾 Nebraska – Remote 🦀 Maryland – Remote 🗿 South Dakota – Remote ⛷️ Utah – Remote 🦬 Wyoming – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Groups Recover Together

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

⚕️ Healthcare Insurance

🌍 Social Impact

🧘 Wellness

Healthcare Insurance • Social Impact • Wellness

Groups Recover Together is a recovery support organization that specializes in helping individuals regain control of their lives from substance use disorders, particularly focusing on opioid recovery. They offer fast access to Suboxone treatment and provide a range of support options, including in-person and virtual treatment, while accepting insurance and Medicaid. With a non-judgmental approach and a strong emphasis on community support, Groups aims to help members rebuild their lives and maintain their recovery effectively.

📋 Description

• Own the end-to-end member acquisition strategy across paid media, SEO, lifecycle marketing, referral, and emerging growth channels. • Lead performance marketing across paid search, paid social, display, programmatic, and other digital acquisition investments. • Optimize the member acquisition funnel through experimentation, A/B testing, conversion rate optimization (CRO), landing page optimization, and audience segmentation. • Collaborate with Finance to develop marketing forecasts, investment strategies, and budget allocation models. • Partner closely with Member Access and Operations to align demand generation with appointment availability. • Partner with the Analytics team to ensure marketing data is accurate, reliable, and actionable. • Translate marketing and business data into actionable insights and strategic recommendations for executive leadership. • Establish performance measurement frameworks, attribution methodologies, dashboards, KPIs, and operating cadences. • Lead marketing technology platforms, analytics capabilities, and agency partnerships to build a scalable, high-performing growth engine. • Identify, evaluate, and scale new acquisition channels and growth opportunities through continuous experimentation and market analysis. • Monitor industry trends, competitive dynamics, and consumer behavior to inform acquisition strategy and marketing investment decisions.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Analytics, Economics, Statistics, or a related field required; Master's degree preferred. • 8+ years of experience in growth marketing, performance marketing, digital marketing, or marketing analytics • Strong analytical skills with the ability to interpret complex datasets • Deep expertise in performance marketing, digital acquisition, and growth strategy • Experience with marketing attribution, forecasting, reporting, and marketing performance measurement • Demonstrated experience optimizing conversion funnels • Strong understanding of digital marketing platforms including Google Ads, Meta, SEO, web analytics, and marketing automation technologies • Experience managing marketing technology platforms, agency relationships, and cross-functional initiatives • Excellent communication, presentation, and executive stakeholder management skills • Strong project management, prioritization, and organizational skills in a fast-paced environment • Ability to use discretion and work independently under general supervision. • Ability to understand and adhere to the Professional Code of Conduct.

🏖️ Benefits

• Fully Remote work • Reasonable accommodations for individuals with disabilities • Opportunity to build a team with leadership roles