Senior Manager, Digital Ads

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Justrite Safety Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1906

🤝 B2B

🔧 Hardware

🛍️ eCommerce

B2B • Hardware • eCommerce

Justrite Safety Group is a manufacturer and supplier of workplace safety and hazardous materials handling equipment. The company offers safety cans and containers, flammable and hazardous-material storage cabinets, safety showers and eyewash stations, spill containment and secondary containment systems, gas cylinder handling equipment, aerosol can recycling solutions, and related accessories. Justrite sells through distributors and an e-commerce storefront, provides compliance guidance, site safety surveys, and engineered solutions for industrial, laboratory, construction and commercial facilities, and emphasizes many products made in the USA.

📋 Description

• Manage paid advertising channels, including Google, Bing, LinkedIn, Meta, etc • Conduct and own detailed analytics in order to optimize spend leveraging modern analytic tools • Oversee retail media network spend in key retailers including Amazon • Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline • Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes • Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, Market Basket and other relevant funnel KPIs • Conduct thorough and on-going analysis to identify opportunities & trends, optimize performance, create actionable insights, and refine targeting • Create dashboards, reports and scorecards to provide visibility and regular updates to key stakeholders • Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies • Leverage AI to craft and optimize copy, content and iterative tests • Develop a monthly experimentation roadmap, and conduct analytics on experiment run, results and learnings • Hands-on campaign setup and troubleshooting • Partner with analytics and Martech to implement effective tagging, tracking, and measurement • Identify new digital advertising platforms, audiences and creative formats to fuel experimentation and performance growth • Collaborate with members of the digital team for optimal performance across all Justrite Safety Group campaigns

🎯 Requirements

• 5-7+ years of experience in paid media/performance marketing • 3-5+ years of experience in ads and commercial analytics • Experience owning the paid media approach and execution for an ecommerce brand • Experience driving successful lead generation in a B2B environment • Extensive experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube ads

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage • Flexible hours and alternative work arrangements • 401K plan with company match • Company-paid short and long-term disability insurance • Generous paid time off • Personal days • Employee wellness program