Social Content, Influencer Specialist

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Koala®

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

👥 B2C

🛍️ eCommerce

🛒 Retail

💰 Convertible Note - Koala on 2022-01

B2C • eCommerce • Retail

Koala is an Australian-founded consumer furniture and home goods company that designs, manufactures, and sells flexible, sustainable mattresses and furniture direct-to-consumer. Founded in 2015, it operates globally from hubs in Australia, Japan, and the US and emphasizes circularity, sustainability, and customer experience through online retail, community programs, and corporate values focused on inclusion and environmental impact.

📋 Description

• Support the development and implementation of Koala’s creator and gifting strategy for Koala, growing Koala’s reach across social platforms to target audiences • Work closely with internal and external (re: agency) stakeholder to ensure creator alignment across key brand moments such as product launches, collab campaigns and sales • Identify culturally and brand-relevant creators and tastemakers and ambassador opportunities that strengthen Koala’s relevance and reach • Negotiate creator rates with managers and talent to ensure strong ROI and commercial outcome • Partner with Creative and Paid teams to maximise content performance across organic and paid channels • Assist in creative briefing of creators to drive quality and authentic content that hits reach targets • Manage day-to-day communications with creators and partners, including product orders, contracts and content feedback • Track and report on campaign performance, reporting regularly on reach, engagement and content KPIs to the wider marketing team • Maintain organisation across the Marketing Calendar, Influencer Tracker and GDrive (contracts, content, usage rights) • Concept, create and edit engaging short-form content for TikTok, Instagram, Facebook and emerging social platforms using tools such as Canva, CapCut and Adobe Creative Suite. • Capture both planned and reactive content, including filming on-location, in the showroom, at events and with creators when required. • Be comfortable appearing on camera to create authentic, personality-led content for Koala's social channels. • Plan, maintain and execute the social content calendar in partnership with the Social Lead, ensuring content aligns with key campaigns, launches and cultural moments. • Schedule and publish content through Sprout Social while maintaining best practices for each platform. • Monitor community conversations across social channels, responding to comments and DMs in Koala's brand voice while identifying opportunities to engage with creators and customers. • Analyze organic social performance and translate insights into actionable recommendations through weekly, monthly, quarterly and annual reporting. • Stay on top of platform trends, new features and emerging content formats, proactively bringing fresh ideas that help Koala remain culturally relevant. • Work cross-functionally with Creative, Brand, Influencer and Paid teams to ensure social content supports broader marketing initiatives.

🎯 Requirements

• 3+ years experience working in influencer marketing or social media with a proven track record of successful campaigns, preferably in e-commerce • Excellent project management and organisational capabilities • Strong communication, negotiation & relationship-building skills • Be comfortable being on camera • Proficiency in social media platforms and influencer marketing tools such as CreatorIQ • Data-driven decision maker with ability to analyse campaign performance and use this to inform future campaigns • Knowledge of industry regulations and standards • Highly organised and detail-oriented.

🏖️ Benefits

• Work From SofaBed (WFB) - Most of our team is located in LA and surrounding areas, but also happy for you to be fully remote. • Take a break - Generous time off - Koala life leave, volunteer, parental, and more to help keep your work-life balance, balanced. • Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam, as well as monthly WFH stipend. • Support & wellbeing - Our employee experience respects and embraces all families, formed, found, and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support. • Competitive 401k matching and comprehensive Anthem private health insurance plans. • Accelerate your career - via our Learning Management platform, as well as individual and team growth budgets and dedicated days. • Community & connection - We believe that simply doing ‘no harm’ isn’t good enough