Product Growth & Lifecycle, 2nd Hire

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Kovo

WebsiteLinkedInAll Job Openings

1 - 10 employees

💳 Fintech

Fintech

Kovo is a company that offers credit-building services designed to help individuals improve their credit scores. With no credit check required, Kovo provides customers with the opportunity to make timely payments which are reported to all four major credit bureaus: TransUnion, Equifax, Experian, and Innovis. This service allows users to potentially enhance their creditworthiness by tracking their FICO scores and earning cash rewards for their credit-building activities. Additionally, Kovo offers identity monitoring to protect customers against data breaches and identity theft. Kovo positions itself as a public benefit corporation, focusing on providing value and improving financial opportunities for its customers.

📋 Description

• Own the strategy and roadmap for the full customer journey - activation, engagement, retention, referral, and reactivation - across in-product experiences and lifecycle messaging (email, push, in-app, sms) • Define the north star and input metrics for growth and lifecycle, and continuously optimize for measurable, incremental impact on revenue, retention, and LTV • Partner with Engineering, Design, and Marketing to ship growth and lifecycle work as first-class product investments, not one-off campaigns • Identify and prioritize the highest-leverage opportunities across the funnel, sequencing bets between in-product changes, lifecycle programs, and acquisition/conversion surfaces • Audit and evolve existing lifecycle programs across email, push, in-app, and sms messaging - to improve onboarding, engagement, retention, cross-sell, and reactivation • Design and scale event-driven, behavior-triggered lifecycle programs tightly integrated with product events and user state • Build and maintain a modular email design system / component library, leveraging AI tools to increase speed and quality • Define segmentation and personalization strategy across the lifecycle, grounded in user behavior and predicted value • Own conversion rate optimization across web/app acquisition flows, onboarding, lifecycle messaging, and key in-product moments • Define the experimentation framework: hypothesis generation, prioritization, test design, sample sizing, readouts, and documented learnings • Build a durable backlog of growth experiments and ensure learnings compound across the team • Explore and ship AI-powered workflows and proactive messaging agents to improve personalization, cross-sell, product discovery, and re-engagement • Use AI to accelerate research, segmentation, copywriting, creative iteration, and analysis - treating it as a core capability, not a buzzword • Push the boundaries of what a small growth and lifecycle team can do when AI is deeply embedded in the workflow • Partner closely with Product and Engineering to ensure growth and lifecycle work is treated as core product surface area • Work with Engineering to instrument events cleanly, define metrics, and build the analytics foundation the function needs • Coordinate with Design, CX, and Marketing on messaging, brand consistency, and customer-facing voice

🎯 Requirements

• 4+ years or equivalent depth of experience in product management, growth, CRO or lifecycle/CRM roles in a high-growth consumer or fintech environment • Track record of shipping measurable wins across activation, retention, monetization, or reactivation • Strong product sense: can move fluidly between strategy, roadmap, spec-writing, and hands-on execution • Comfortable with event-driven systems, product analytics tools, and modern lifecycle / CRM platforms • Intermediate SQL proficiency and confidence designing and reading experiments • Technically curious: comfortable with HTML-based email systems, component-driven frameworks, and willing to learn fast • Strong written communication - you can write crisp specs, clear customer-facing copy, and concise experiment readouts • Bonus: experience managing or contributing to marketing automation migrations or major tooling evolutions • Bonus: experience standing up a growth or lifecycle function from scratch.

🏖️ Benefits

• Direct impact on millions of people's ability to access credit • High ownership with minimal bureaucracy • Speed, learning, and impact are core values