LinkedIn & Google Ads Manager

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🕒 July 1

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Leadeffect GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2017

🤝 B2B

☁️ SaaS

B2B • Marketing • SaaS

Leadeffect GmbH is a specialized marketing partner based in Hamburg that focuses on B2B companies with complex IT and software solutions. They offer a range of services including B2B SEO, SEA, LinkedIn marketing, and web design, aimed at helping businesses effectively communicate their complex offerings to their target audience. With a hands-on approach, Leadeffect ensures measurable results and helps clients scale their solutions by optimizing online marketing strategies tailored for the B2B sector.

📋 Description

• Develop channel-level strategy for the client • Plan, set up, optimize, and analyze Google Ads SEA campaigns and keyword research • Write ad copies • Create reports • Plan and set up LinkedIn campaigns • Monitoring and optimization, nurturing reporting and analyses • Conversion tracking with Google Tag Manager and Analytics tracking • Website concept development • Create analytics reports • User funnel and conversion optimization (conceptual, no development) • Analyze user behavior on the website • Conversion optimization of landing pages and the website • Landing page design and optimization of the user funnel for conversions • Email outreach: design emails/sequences with Apollo or similar tools • Optimization and analysis • Further channel development: identify new trends and opportunities • Collaborate with the project manager • Prepare reports, analyses, and documentation • Occasional client support: attend client meetings

🎯 Requirements

• Experience in online marketing (at least 2 years) • Knowledge of digital tools and platforms • Proactive and analytical mindset, solution-oriented thinking • Willingness to learn, quick learner • Open, sociable, strong communication skills • Reliable and detail-oriented work style • High affinity for IT • German: preferably C1; if you are at B2, we will pay for your course if you want to continue learning; English: business level

🏖️ Benefits

• Employment as a permanent employee or freelance engagement • Access to our own training platform for B2B marketing for continuous professional development and deepening your marketing expertise • Communication expected in CET (Berlin) time zone, max +/- 2 hours • Collaborative partnership (a project manager will always support strategically)