Performance Marketing Manager, B2B

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🕒 July 1

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Leadeffect GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2017

🤝 B2B

☁️ SaaS

B2B • Marketing • SaaS

Leadeffect GmbH is a specialized marketing partner based in Hamburg that focuses on B2B companies with complex IT and software solutions. They offer a range of services including B2B SEO, SEA, LinkedIn marketing, and web design, aimed at helping businesses effectively communicate their complex offerings to their target audience. With a hands-on approach, Leadeffect ensures measurable results and helps clients scale their solutions by optimizing online marketing strategies tailored for the B2B sector.

📋 Description

• Develop channel-level strategy for the client • Plan, set up, optimize and analyze Google Ads campaigns • Create reporting • Plan and set up LinkedIn campaigns • Monitoring and optimization; nurturing reporting and analyses • Conversion tracking with Google Tag Manager and Google Analytics • Create Analytics reports • User funnel and conversion optimization (conceptual — no development) • Analyze user behavior on the website • Conversion optimization of landing pages and the website • Design emails/sequences using Apollo or similar tools • Optimization and analysis • Evolve channels and identify new trends and opportunities • Collaborate with the project manager • Prepare reports, analyses and documentation • Occasional client support: participation in client meetings

🎯 Requirements

• At least 2 years of experience in online marketing • Proficient with digital tools and platforms • Proactive, analytical mindset with solution-oriented thinking • Willingness to learn and quick to grasp new concepts • Open, outgoing and strong communication skills • Reliable and detail-oriented work style • High affinity for IT • German: ideally C1; if you are at B2 we will pay for your course if you want to continue learning; English: business level

🏖️ Benefits

• Option to work as a permanent employee or as a freelancer • Access to our proprietary training platform for B2B marketing for continuous professional development and to expand your marketing expertise • Communication in CET (Berlin) expected; maximum ±2 hours time difference • Collaborative working relationship (a project manager will always support you strategically)