Manager – Media Strategy, Planning

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🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Strategy

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The Leaflet

WebsiteLinkedInAll Job Openings

11 - 50 employees

🔌 API

API

The Leaflet is an open-source JavaScript library for building mobile-friendly interactive maps. It is lightweight (around 42 KB), designed for simplicity, performance and usability, and provides core mapping features such as tile layers, markers, vector layers, popups, and interaction handlers. Leaflet is highly extensible via a large plugin ecosystem, well-documented, and maintained by a broad community of contributors and organizations.

📋 Description

• Support the end-to-end media activation strategy for all brand marketing campaigns for our iGaming products alongside the Senior Director • Design and deliver innovative, insight-driven media strategy and plans that elevate brand impact while driving measurable business outcomes • Collaborate with multiple internal and external teams such as Brand Marketing, Creative, Analytics, User Acquisition, and Insights to support the formation of a holistic communications planning process across the marketing organization • Provide oversight and management of partner media agencies as it relates to media strategy & planning in addition to auditing media buys to ensure strategic channel allocation and placements • Support media channel tests across all major marketing objectives including Brand awareness and consideration, customer acquisition efficiency, and customer retention and lifetime value impacts • Analyze test results and collaborate with Senior Director on translating results into clear recommendations that influence future media investment and creative strategy • Develop best-in-class media and creative trafficking plans that ensure flawless execution across all channels in collaboration with user acquisition channel leads • Support the establishment of clear processes, governance, and quality standards for media activation and creative deployment.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus) • 6-10 years of progressive experience in media strategy, with a strong background in the real money gaming industry • Previous iGaming/Online Casino experience, particularly on the operator side, is a huge plus • Deep experience across brand and performance media, with a proven ability to balance both effectively • Experience partnering closely with Creative, Analytics, and Integrated Marketing teams, with a deep understanding of performance marketing and brand storytelling • Deep passion for casino or gaming culture, with a finely tuned understanding of iGaming audiences and how to communicate effectively with them. • Entrepreneurial spirit, collaborative mindset, and a deep desire to innovate and make an impact.

🏖️ Benefits

• Competitive pay and benefits • Flexible vacation allowance • A hybrid / remote working environment • Startup culture backed by a secure, global brand