Content Marketing Manager

🕒 March 24

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LeafLink

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

🛍️ eCommerce

🏪 Marketplace

🤝 B2B

💰 $100M Series D on 2023-02

eCommerce • Marketplace • B2B

LeafLink is a leading technology platform that connects cannabis businesses for modern, wholesale e-commerce. LeafLink facilitates streamlined commerce by providing a platform for brands to increase exposure, process orders from buyers, and access analytics. For retailers, it offers the ability to discover new products and order all brands in one online cart for free. LeafLink's ecosystem includes marketplace solutions, payments, logistics, advertising, and insights to optimize workflows for both brands and retailers. Catering specifically to licensed, wholesale cannabis operators, LeafLink simplifies processes such as payment tracking and order management, leveraging integrations with top ERP and CRM systems. Operating in over 30 markets primarily in the United States, LeafLink stands as a central hub for wholesale cannabis transactions.

📋 Description

• Execute against LeafLink’s content strategy across channels, including blog, email, web, campaigns, sales collateral, webinar, and video • Create high-quality, engaging content including thought leadership pieces, industry insights, case studies, guides, and editorial content • Write and develop campaign copy across channels, including email, landing pages, paid media, and other campaign assets • Partner with the Product team to translate product features and updates into clear, compelling, benefit-driven content • Support go-to-market initiatives with content that drives awareness, engagement, and pipeline • Collaborate with Sales to develop impactful sales enablement materials such as decks, one-pagers, competitive positioning, and customer stories • Work with Growth and Brand teams to bring campaigns to life through strong messaging and creative execution • Ensure consistency in voice, tone, and messaging across all content touchpoints • Monitor content performance and incorporate feedback to continuously improve output • Stay on top of industry trends and customer needs to inform content development

🎯 Requirements

• Bachelor's Degree • 4-6+ years of product or content marketing experience • Excellent verbal and written communication skills • Experience creating content for B2B and/or SaaS companies strongly preferred • Familiarity with tools like HubSpot, Salesforce, and Google Analytics is a plus • Strong organizational and time management skills; ability to shift gears quickly and effectively • Effective communication and interpersonal skills, internally and with outside vendors and partners w/ extreme attention to detail