Content Marketing Manager

🕒 April 6

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LeanTaaS

201 - 500 employees

Founded 2015

🤖 Artificial Intelligence

⚕️ Healthcare Insurance

☁️ SaaS

💰 $130M Series D on 2020-12

Artificial Intelligence • Healthcare Insurance • SaaS

LeanTaaS is a company that helps hospitals and ambulatory service providers optimize their capacity and operations through AI, machine learning, and predictive analytics. By leveraging these technologies, LeanTaaS enables healthcare organizations to maximize capacity, improve ROI, and enhance patient experience without needing more capital or staff. Their solutions focus on areas such as operating rooms, infusion centers, and inpatient flow, aiming to streamline patient throughput, optimize staff utilization, and reduce staff burnout. The company also offers 'Transformation as a Service' to ensure successful implementation and change management within healthcare settings. Their iQueue solution suite is cloud-based, providing real-time insights and forecasting tools to improve scheduling, capacity management, and decision-making, ultimately benefiting patients, providers, and the healthcare system's bottom line.

📋 Description

• Develop and manage content that supports LeanTaaS’ business priorities, audience needs, and go-to-market goals. • Create high-value content across digital channels, including website pages, landing pages, blog posts, customer stories, webinars, campaign assets, and thought leadership. • Develop polished, executive-ready presentation content for webinars, conferences, customer-facing moments, and other strategic marketing programs. • Translate complex healthcare, operational, and AI-related topics into clear, credible, and engaging content for enterprise audiences. • Partner with Product Marketing, Communications, Customer Marketing, Demand Generation, Customer Success, and Sales to identify and develop the highest-value content opportunities. • Analyze content performance and use insights to refine editorial strategy, content formats, and content pathways over time. • Oversee website content, architecture, and user experience to support engagement, lead generation, and funnel conversion. • Own website-related KPIs, including traffic, SEO, engagement, conversion, technical performance, and pipeline contribution. • Continuously optimize landing pages, navigation, and content pathways to improve user experience and lead conversion. • Use keyword research, SEO best practices, and behavioral insights to improve discoverability, personalization, and performance. • Partner with technical and operations teams to ensure website forms, tools, and integrations function effectively across platforms such as Marketo and Salesforce. • Maintain and manage content systems and repositories, including Vimeo, Notion, CMS platforms, and other shared marketing tools. • Ensure assets are organized, accessible, up to date, and easy for marketing and sales teams to use. • Establish processes for content tagging, version control, and internal discoverability. • Support publishing workflows and help improve overall content operations efficiency. • Partner with internal teams and external agencies to execute content and digital initiatives successfully. • Work closely with Demand Generation to align content to campaigns, nurture programs, and conversion goals. • Collaborate with Customer Success and Customer Marketing to ensure customer stories, proof points, and outcomes are accurate and usable. • Support strategic marketing and sales conversations with relevant content, customer proof, and presentation materials when needed. • Manage stakeholder reviews and approvals for key content and storytelling assets.

🎯 Requirements

• Bachelor’s degree in Communications, Marketing, Digital Media, Journalism, or English or equivalent years of related experience • 5+ years of experience in content marketing, digital marketing, website management, or a related role • Healthcare domain experience required, ideally in healthcare technology, healthcare SaaS, health tech, provider organizations, or similarly complex healthcare environments • Exceptional writing, editing, and storytelling skills • Experience creating content for executive and enterprise audiences, including presentation decks, webinars, and thought leadership assets • Strong understanding of content strategy, SEO, website optimization, and content performance measurement • Experience with content management systems, analytics tools, and marketing platforms • Strong project management skills and the ability to manage multiple workstreams in a fast-paced environment • Excellent interpersonal skills and the ability to collaborate effectively across teams • Strategic thinker with a data-driven mindset and strong editorial judgment • Comfortable using Generative AI tools such as ChatGPT, Gemini, or similar platforms to improve content workflows and personalization

🏖️ Benefits

• Competitive compensation package that includes base salary, target bonus, and stock options • 401(k) Match • Comprehensive healthcare benefits • Generous Paid Time Off and Parental Leave • Monthly reimbursement for Skill Building • Monthly reimbursement for Wellness, Transportation, and/or Home Office • Education Reimbursement for select courses/programs

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