Senior Field Marketing and Events Manager

🕒 May 29

🇺🇸 United States – Remote

💵 $83k - $143k / year

⏰ Full Time

🟠 Senior

🎪 Events

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Lime

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

🚗 Transport

🛍️ eCommerce

☁️ SaaS

💰 $418M Convertible Note on 2021-11

Transport • eCommerce • SaaS

Lime is a transportation company that provides shared electric scooters and bikes in urban areas, making it easy for users to travel short distances. With a focus on safety, sustainability, and community, Lime aims to offer an eco-friendly alternative to traditional transportation methods. Users can easily locate and rent vehicles through the Lime app, promoting responsible riding and parking practices to enhance the urban mobility experience.

📋 Description

• Build and own the field marketing strategy for Lime for Business across priority markets, with a clear focus on awareness, meetings, qualified leads, pipeline creation, and customer expansion. • Plan and execute high-impact in-person and hybrid programs, including trade shows, hosted events, roundtables, speaking opportunities, launches, customer showcases, and employer partner activations. • Create a repeatable event-led lead generation motion that connects pre-event targeting, on-site engagement, and post-event follow-up to measurable pipeline outcomes. • Partner closely with Sales to identify target accounts, priority verticals, and “right to win” moments where events and field programs can unlock new opportunities. • Develop messaging, event concepts, customer stories, and talking points by persona and use case, including commute programs, business travel, campus mobility, sustainability, and employee engagement. • Own the speaking and thought leadership pipeline: source opportunities, manage submissions, support speaker prep, and turn appearances into qualified leads and follow-up conversations. • Partner with customer and employer stakeholders to co-create special events that drive engagement, visibility, and measurable program adoption. • Maintain strong CRM and campaign hygiene so that lead handoff, follow-up, and reporting are timely, accurate, and actionable. • Bring market intelligence back into the business—what prospects care about, what customers respond to, what competitors are saying, and where Lime should show up next.

🎯 Requirements

• 6+ years of experience in field marketing, events marketing, demand generation, partnership marketing, or B2B go-to-market roles. • Experience marketing transportation, travel, mobility, workplace, benefits/HR, sustainability, logistics, or other solutions sold into complex organizations. • A track record of turning events and in-person programs into measurable business outcomes—not just attendance or brand impressions. • Strong understanding of how benefits, transportation, workplace, facilities, HR, and sustainability leaders evaluate and buy services. • Familiarity with the issues that matter most to employer buyers, such as commute friction, employee experience, return-to-office needs, campus mobility, sustainability goals, rollout/adoption, and budget justification. • Bachelor’s degree or equivalent practical experience. • Fluent in English; additional European languages are a plus.

🏖️ Benefits

• Comprehensive Health & Wellness: A choice of medical, dental, and vision plans. We also provide company-paid life and disability insurance and company-funded mental health benefits. • Financial & Retirement Planning: 401(k) plan with both pre-tax and Roth options, and access to a Health Savings Account (HSA) with a monthly company contribution. • Family & Fertility Support: Paid parental leave for birthing and non-birthing parents, plus fertility and family-forming benefits. • Paid Time Off: Unlimited vacation, paid leaves, and 10 company holidays. • Unique Lime Perks: Complimentary use of Lime vehicles in participating cities, a monthly phone allowance, dedicated learning and development days, and access to perks including One Medical, Wellhub, and Headspace.