Performance Marketing Operations Manager, O&O Lead Generation

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Local Hero

11 - 50 employees

Founded 2019

☁️ SaaS

🤝 B2B

🔥 Funding within the last year

💰 $4.2M Venture Round - Local Hero on 2025-07

SaaS • B2B

Local Hero is a local-marketing platform that helps franchise owners and agents drive sales with hyper-local, brand-approved digital ad campaigns, live inbound consumer calls, and real-time leads. The SaaS app offers templated, location-specific campaigns that launch quickly with minimal corporate support, programmatic ad delivery across premium digital channels, and tools to protect brand consistency while enabling franchise-level advertising. It emphasizes ease-of-use, fast turnaround, and cost-efficient, pay-per-campaign pricing for local operators.

📋 Description

• Turn initiatives from leadership into clear execution tasks and timelines • Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches • Manage workflows, timelines, and task tracking across multiple workstreams • Support execution across O&O lead generation programs spanning outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels • Help ensure operational excellence across pay-for-performance marketing initiatives • Support end-to-end tracking across performance marketing channels • Configure and QA tracking across platforms • Ensure data flows correctly from source → lead → conversion → revenue • Monitor lead quality, monetization, and operational performance indicators • Build and maintain daily/weekly reporting tracking key metrics (CPL, revenue per lead/call, conversion rates, margin, ROI, and acquisition efficiency)

🎯 Requirements

• 2–4 years of performance marketing experience in an Owned & Operated (O&O) lead generation environment • Bachelor’s Degree minimum in a related field of study strongly preferred • Experience supporting direct-response acquisition channels including outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs • Strong understanding of pay-for-performance business models where revenue is tied to lead quality, conversions, calls, or customer acquisition outcomes • Strong experience in Excel/Google Sheets • Basic understanding of HTML • Experience with tracking, attribution, and data workflows • Familiarity with lead gen or affiliate platforms • Strong organization and attention to detail • Ability to manage multiple projects independently.

🏖️ Benefits

• Remote work available with possibility of onsite or hybrid if in commuting distance of Boulder, CO • Flex PTO plan • Generous holidays including a reduced schedule between Christmas and New Year’s • Strong health plans covering dental and vision premiums • Access to Flexible Spending Accounts • 401k matching options • Employee Assistance Program • Supplemental tenure-based leave • Life Insurance • Legal Assistance plan • Pet Insurance discount through the ASPCA • Strong team culture

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