Linkbuilding, Off-page SEO Manager

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🕒 February 7

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Löwenstark Online-Marketing GmbH

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2001

🛍️ eCommerce

🤝 B2B

🤖 Artificial Intelligence

eCommerce • B2B • Artificial Intelligence

Löwenstark Online-Marketing GmbH is a full-service digital marketing agency that helps small and medium-sized businesses increase revenue, customers and online reach. The agency offers performance marketing (SEO, SEA, social ads, Amazon advertising), content and brand marketing, email and WhatsApp campaigns, CRO, data analytics, website and e‑commerce development (Shopware, Magento, WordPress), accessibility services and digital consulting including AI-driven marketing solutions (Generative Engine Optimization, KI strategy). With more than 250 experts, Löwenstark provides strategy, implementation, training and managed services for clients across the digital customer journey.

📋 Description

• You research a wide range of topics and ideally write press releases, editorial content and other PR formats yourself in a clear, engaging and audience-appropriate style. • You proactively reach out to journalists, editorial teams and media professionals to strategically and sustainably place our clients in relevant media outlets. • You create well-founded link plans, continuously research new potential link sources and evaluate them for quality, relevance and sustainability. • You develop cross-channel campaign and content concepts that consider clients’ SEO & GEO objectives as well as PR and brand aspects. • You conduct backlink analyses and backlink audits: you analyze existing link profiles, identify potential, detect toxic or unnatural links and derive concrete recommendations for action. • You analyze competitor backlink profiles (link sources, content formats, placement logic) and translate the insights into realistic and scalable linkbuilding measures. • You produce meaningful reports, analyze results and confidently present your findings to colleagues and clients.

🎯 Requirements

• You hold a degree or comparable vocational training with a focus on communication, marketing, business or a related field. • You have already gained initial practical experience in PR, link marketing or adjacent areas. • You are strong in communication and present yourself confidently and professionally to clients, partners and media contacts. • You have a keen interest in current topics and developments such as GEO and a genuine enthusiasm for press relations and digital communication. • You work proactively and independently and are not afraid of direct outreach. • You demonstrate a structured, analytical and solution-oriented way of working. • You enjoy creative work, have strong media literacy and keep an overview even when handling multiple projects. • You are a team player, open to feedback and enjoy professional exchange with your colleagues. • You have very good German and confident English skills, both written and spoken.

🏖️ Benefits

• High flexibility: flexible working hours and location (throughout Germany) plus 30 days of annual leave. • Annual employee reviews to support your professional and personal development. • Monthly credit for tax-free benefits with a selection of different providers, e.g. Rossmann, H&M, REWE and more. • Regular digital and in-person meetups and a great team spirit. • Work in a broadly positioned digital agency with long-term prospects. • Open and constructive collaboration in a respectful company culture. • From soft drinks and chocolate to a fresh fruit basket – our offices leave nothing to be desired!