Senior Digital Product Manager

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Lola Blankets

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

🛍️ eCommerce

👥 B2C

eCommerce • B2C

Lola Blankets is a consumer-focused e-commerce brand that designs, markets, and sells plush faux-fur and weighted blankets, pillows, pet accessories, candles, and related home goods through an online Shopify storefront. The company emphasizes soft, machine-washable, OEKO-TEX® certified materials, contemporary design, gifting and corporate programs, and operates a charitable initiative (Blankets for the Brave) supporting breast cancer patients.

📋 Description

• Own the digital ecosystem roadmap for shared capabilities across web, app, acquisition, and retention touchpoints. • Translate commercial objectives from Ecommerce, Loyalty & Retention, and Paid Media into scalable platform solutions. • Define and prioritize product initiatives across CMS, promotions, checkout, personalization, experimentation, analytics, and performance. • Balance short-term commercial needs with long-term platform sustainability, technical debt reduction, and architectural integrity. • Act as the primary decision-maker on product trade-offs, sequencing, and solution design in partnership with agencies. • Manage delivery with appropriate external teams and partners. • Partner closely with the eCommerce Director to convert trading priorities, campaign needs, and experience goals into clear product requirements; Build a Shopify-centric technology stack that enables the eCommerce team to deliver their goals. • Work with the Ecommerce team on the digital channel optimization workstream, directly inputting into the experimentation roadmap. • Work with Loyalty & Retention leadership to enable known-user experiences, personalization, lifecycle orchestration, and experimentation through shared product capabilities and integrations. • Collaborate with Paid Media teams to ensure feeds, tracking, attribution, and performance requirements are supported by the underlying platforms; own the Martech feed stack. • Collaborate with Brand Marketing on needs for the influencer, ambassador, and partnership workstreams, enabling operational capability over time. • Serve as the connective layer between commercial strategy and technical execution, ensuring clarity, alignment, and delivery confidence. • Directly manager and mentor the App & Data Product Manager, supporting roadmap development, prioritization, and stakeholder management. • Establish consistent product discovery, delivery, and prioritization practices across digital product initiatives, giving a consistent process for sign-off, reviews, and development. • Support the long-term evolution of the digital product operating model as the organization scales. • Effectively manage timelines, output, and budgets with external partners across design and development. • Leverage workflow tooling to maintain a fully referenceable roadmap with live, visual tickets, enabling clarity across the team on project status. • Own prioritization of the digital product backlog in partnership with engineering and digital leadership. • Ensure high standards of delivery quality, platform performance, resilience, and security – particularly during peak trading periods. • Proactively identify risks, dependencies, and bottlenecks across platforms and products before they impact commercial execution. • QA all releases before handing over to the eCommerce Manager for operational use • Champion platform observability and data-informed decision-making across digital products. • Define success metrics for digital product initiatives focused on enablement outcomes; Speed to market, reduction in manual effort, platform stability and scalability, and reusability of features and components. • Manage implementation with analytics and marketing teams to ensure robust, consistent event tracking and insight generation across web and app. • Use data to guide and challenge product prioritization and continuously improve platform effectiveness for commercial teams.

🎯 Requirements

• 7+ years of experience in digital product management, platform product, or technical product roles, with at least 5 years of Shopify platform experience • Proven experience owning platform or capability roadmaps that support multiple business teams or channels. • Strong understanding of full digital product ecosystems (Shopify-centric preferred), including CMS, Martech, analytics, and experimentation. • Experience mentoring product managers. • Comfortable operating in highly cross-functional environments with complex stakeholder dynamics. • Strong technical fluency, with the ability to partner with engineering while representing commercial needs. • Highly analytical, structured thinker with excellent communication and prioritization skills.

🏖️ Benefits

• Competitive base salary and annual bonus based on company and individual performance • 21 days paid vacation + all federal holidays • Full health benefits (health, dental, vision, mental) • 16 weeks paid birth parent leave; 8 weeks non-birth parent leave • 55% off Lola Blankets for friends and family • Opportunities for career growth within Lola Blankets